YOSSITA, YOSSITA (2024) PENGARUH CAFE ATMOSPHERE SERTA SERVICE QUALITY TERHADAP REVISIT INTENTION MELALUI CUSTOMER SATISFACTION (Studi pada Konsumen Kiara Coffee di Kota Serang). S1 thesis, Universitas Sultan Ageng Tirtayasa.
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Abstract
This research aims to find out how Cafe Atmosphere (X1) and Service Quality (X2) influence Revisit Intention (Y) through Customer Satisfaction (Z) among Kiara Coffee Serang consumers. The method used in this research is quantitative research with a descriptive approach. The population in this research is Kiara Coffee consumers in Serang City. The sample for this research consisted of 112 respondents using a nonprobability sampling method. The data analysis technique used in this research is Structural Equation Modeling (SEM) using the professional version of the SmartPLS 4.0 analysis tool. The results of this research show that: (1) Cafe Atmosphere does not have a positive but significant effect on Revisit Intention. (2) Service Quality has a positive and significant effect on Revisit Intention. (3) Cafe Atmosphere has a positive and significant effect on Customer Satisfaction. (4) Service Quality has a positive and significant effect on Customer Satisfaction. (5) Customer Satisfaction has a positive and significant effect on Revisit Intention. (6) Customer Satisfaction is unable to mediate the influence of Cafe Atmosphere on Revisit Intention. (7) Service Quality has a positive and significant effect on Revisit Intention,mediated by Customer Satisfaction
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh Cafe Atmosphere (X1) serta Service Quality (X2) terhadap Revisit Intention (Y) melalui Customer Satisfaction (Z) pada konsumen Kiara Coffee Serang. Metode yang digunakan dalam penelitian ini adalah penelitian kuantitatif dengan pendekatan deskriptif. Populasi dalam penelitian ini adalah konsumen Kiara Coffee di Kota Serang. Sampel penelitian ini berjumlah 112 responden dengan menggunakan metode non-probability sampling. Teknik analisis data yang digunakan dalam penelitian ini adalah Structural Equation Modelling (SEM) dengan menggunakan alat analisis SmartPLS 4.0 versi professional. Hasil penelitian ini menunjukkan bahwa: (1) Cafe Atmosphere tidak berpengaruh positif namun signifikan terhadap Revisit Intention. (2) Service Qualityberpengaruh positif dan signifikan terhadap Revisit Intention. (3) Cafe Atmosphere berpengaruh positif dan signifikan terhadap Customer Satisfaction. (4) Service Quality berpengaruh positif dan signifikan terhadap Customer Satisfaction. (5) Customer Satisfaction berpengaruh positif dan signifikan terhadap Revisit Intention. (6) Customer Satisfaction tidak mampu memediasi pengaruh Cafe Atmosphere terhadap Revisit Intention (7) Service Quality berpengaruh positif dan signifikan terhadap Revisit Intention dengan dimediasi oleh Customer Satisfaction. | |||||||||
| Uncontrolled Keywords: | Cafe Atmosphere, Service Quality, Revisit Intention, Customer Satisfaction Cafe Atmosphere, Service Quality, Revisit Intention, Customer Satisfaction | |||||||||
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory |
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| Divisions: | 05-Fakultas Ekonomi dan Bisnis > 61201-Program Sarjana Manajemen 05-Fakultas Ekonomi dan Bisnis |
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| Depositing User: | yossita yossi - | |||||||||
| Date Deposited: | 12 Jul 2024 10:19 | |||||||||
| Last Modified: | 16 Jul 2024 10:55 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/38081 |
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