Agnia, Silvi (2024) ANALISIS SALURAN PEMASARAN OPAK SINGKONG DI DESA SUKASARI KECAMATAN PULOSARI KABUPATEN PANDEGLANG. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
The people of Sukasari Village process cassava, which has a low selling value, into cassava opak as an effort to increase the selling price of cassava when the harvest price decreases. However, the price of cassava opak in Sukasari Village is determined by middlemen or collecting traders. Therefore, improving the flow of goods from producers to consumers, namely marketing efficiency, needs to be done. The purpose of this study is to determine the form of the cassava opak marketing channel. knowing what each opak marketing institution does in terms of marketing, as well as the costs, margins, and profits it makes in marketing. Additionally, assessing the degree of marketing effectiveness in each Sukasari Village cassava opak marketing channel. Descriptive qualitative research type. Census sampling technique as many as 33 respondent producers to further use the snowball sampling method. The results of this study indicate that there are three marketing channels, namely marketing channel I, marketing channel II, and marketing channel III. All marketing institutions perform marketing functions, namely exchange, physical, and facility functions. The most efficient marketing channel according to marketing margin and Farmer's share is marketing channel I because it has the smallest marketing margin of IDR 12,700/Kg so it has the highest Farmer's Share of 100%. The most technically efficient marketing efficiency is marketing channel I. While the most efficient economic efficiency is marketing channel III.
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | Masyarakat Desa Sukasari mengolah singkong yang memiliki nilai jual rendah menjadi opak singkong sebagai upaya meningkatkan harga jual singkong ketika harga panen menurun. Namun, harga opak singkong di Desa Sukasari ditentukan oleh tengkulak atau pedagang pengepul. Oleh karena itu, perbaikan aliran barang dari produsen ke konsumen yaitu efisiensi pemasaran perlu dilakukan. Tujuan dari penelitian ini adalah untuk mengetahui bentuk saluran pemasaran opak singkong, mengetahui apa saja yang dilakukan oleh masing-masing lembaga pemasaran opak dalam hal pemasaran, serta biaya, margin, dan keuntungan yang diperoleh dalam pemasaran. Selain itu, menilai tingkat efektivitas pemasaran di setiap saluran pemasaran opak singkong Desa Sukasari. Jenis penelitian deskriptif kualitatif. Teknik pengambilan sampel sensus sebanyak 33 responden produsen untuk selanjutnya menggunakan metode snowball sampling. Hasil penelitian ini menunjukkan bahwa terdapat tiga saluran pemasaran, yaitu saluran pemasaran I, saluran pemasaran II, dan saluran pemasaran III. Semua lembaga pemasaran melakukan fungsi pemasaran yaitu fungsi pertukaran, fisik, dan fasilitas. Saluran pemasaran yang paling efisien menurut marjin pemasaran dan Farmer's share adalah saluran pemasaran I karena memiliki marjin pemasaran terkecil yaitu Rp 12.700/Kg sehingga memiliki Farmer's Share tertinggi yaitu 100%. Efisiensi pemasaran yang paling efisien secara teknis adalah saluran pemasaran I. Sedangkan efisiensi ekonomi yang paling efisien adalah saluran pemasaran III. | |||||||||
| Subjects: | S Agriculture > S Agriculture (General) | |||||||||
| Divisions: | 04-Fakultas Pertanian 04-Fakultas Pertanian > 54201-Program Studi Agribisnis |
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| Depositing User: | mrs Silvi Agnia | |||||||||
| Date Deposited: | 27 Jul 2024 10:07 | |||||||||
| Last Modified: | 27 Jul 2024 10:07 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/37819 |
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