NOVITASARI, DIANA (2024) PENGARUH PERSEPSI ATRIBUT SAYURAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI PASAR TRADISIONAL (Studi Kasus pada Pasar Tradisional di Kecamatan Tambun Selatan). S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.

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Abstract

The purpose of this study is 1) Identify the characteristics of respondents who buy vegetables at Tambun Traditional Market, 2) Analyze vegetable quality, vegetable safety and vegetable price have a partial influence on purchase decisions, 3) Analyze vegetable quality vegetable safety and vegetable price have a simultaneous influence on buying purchase decisions. The study with a sample of 100 respondents who used primary data collection techniques through questionnaires and analysis using computer applications with the SPSS program. Data processing methods use quantitative analysis, including validity test, reliability test, classical assumption test, multiple linear regression analysis which aims to see the influence between variables, through t test and F test to prove the hypothesis, and determinate coefficient analysis test (R2). Based on the results of hypothesis test analysis (t-test) obtained in the SPSS 21 program in the coefficient table shows that Vegetable Quality has a sig value of 0.214 > 0.05, Vegetable Safety has a sig value of 0.015 < 0.05 and Vegetable Price has a sig value of 0.000 < 0.05. The results of the F-test analysis obtain a sig value of 0.000 < 0.05, which means that the three variables simultaneously or together proved to have a positive and significant effect on purchase decisions.

Item Type:	Thesis (S1)
Contributors:	Contribution Contributors NIP/NIM Thesis advisor ASTUTI, ANDJAR 196005311986112001 Thesis advisor TRESNA SUMANTRI, ARI 196709062001121001
Additional Information:	Tujuan dari penelitian ini adalah 1) Mengidentifikasi karakteristik responden yang membeli sayuran di Pasar Tradisional Tambun, 2) Menganalisis kualitas sayuran, keamanan sayuran dan harga sayuran memiliki pengaruh secara parsial terhadap keputusan pembelian, 3) Menganalisis kualitas sayuran keamanan sayuran dan harga sayuran memiliki pengaruh secara simultan terhadap keputusan pembelian. Penelitian dengan sampel sebanyak 100 responden yang menggunakan teknik pengumpulan data primer melalui kuesioner dan analisis menggunakan aplikasi komputer dengan program SPSS. Metode pengolahan data menggunakan analisis kuantitatif, meliputi uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linier berganda yang bertujuan untuk melihat pengaruh antar variabel, melalui uji t dan uji F untuk membuktikan hipotesis, dan uji analisis koefisien determinasi (R2). Berdasarkan hasil analisis uji hipotesis (uji-t) yang diperoleh pada program SPSS 21 pada tabel coefficient menunjukkan bahwa Kualitas Sayur memiliki nilai sig 0,214 > 0,05, Keamanan Sayur memiliki nilai sig 0,015 < 0,05 dan Harga Sayur memiliki nilai sig 0,000 < 0,05. Hasil analisis uji F diperoleh nilai sig sebesar 0,000 < 0,05 yang berarti ketiga variabel tersebut secara simultan atau bersama-sama terbukti berpengaruh positif dan signifikan terhadap keputusan pembelian.
Uncontrolled Keywords:	Vegetable Quality, Vegetable Safety, Vegetable Price, Purchase Decisions
Subjects:	S Agriculture > S Agriculture (General)
Divisions:	04-Fakultas Pertanian 04-Fakultas Pertanian > 54201-Program Studi Agribisnis
Depositing User:	Ms Diana Novitasari
Date Deposited:	05 Jun 2024 14:55
Last Modified:	05 Jun 2024 14:55
URI:	http://eprints.untirta.ac.id/id/eprint/35634

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