Nabila, Putri (2023) Strategi Promosi Produk Tabungan Bank BJB Dalam Upaya Meningkatkan Jumlah Nasabah. D3 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
The purpose of writing this final report is to find out and study the promotion strategy for BJB bank savings products in an effort to increase the number of customers. The writing method used in this research uses descriptive methods from primary and secondary data sources which are carried out using interview, observation and secondary data documentation methods. The results of this data collection show that Bank BJB carries out a promotional strategy by implementing eight promotional mix models. According to annual report data, the results of this promotion have increased from year to year, namely in 2018 there were around 20.481 billion, in 2019 there were around 20.735 billion, in 2020 there were around 22.267 billion, in 2021 there were around 24.685 billion and in 2022 there were around 26.552 billion. This increase will be greater if improvements are made to promotional strategies, especially on social media which is currently popular among the younger generation, such as tiktok social media.
| Item Type: | Thesis (D3) | |||||||||
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| Additional Information: | Tujuan dari penulisan laporan tugas akhir ini ialah untuk mengetahui serta mempelajari bagaimana strategi promosi produk tabungan Bank BJB dalam upaya meningkatkan jumlah nasabah. Metode penulisan yang digunakan dalam penelitian ini menggunakan metode deskriptif dari sumber data primer dan sekunder yang diperoleh dengan menggunakan metode wawancara, observasi, dan dokumentasi data sekunder. Hasil dari pengumpulan data ini menunjukan bahwa Bank BJB melakukan strategi promosi dengan menerapkan delapan model bauran promosi. Hasil dari promosi tersebut menurut data annual report meningkat dari tahun ketahun yaitu ditahun 2018 ada sekitar 20,481 miliar, ditahun 2019 ada sekitar 20,735 miliar, ditahun 2020 ada sekitar 22,267 miliar, ditahun 2021 ada sekitar 24,685 miliar dan ditahun 2022 ada sekitar 26,552 miliar. Peningkatan tersebut akan lebih besar apabila dilakukan penyempurnaan pada strategi promosi terutama pada media sosial yang sedang populer dikalangan generasi muda seperti halnya media sosial tiktok. | |||||||||
| Uncontrolled Keywords: | Promotion Strategy. Savings, BJB Bank, Customers. Strategi Promosi. Tabungan, Bank BJB, Nasabah | |||||||||
| Subjects: | Communication > Communication (General) | |||||||||
| Divisions: | 05-Fakultas Ekonomi dan Bisnis > Program Diploma III Marketing 05-Fakultas Ekonomi dan Bisnis |
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| Depositing User: | Putri Nabila | |||||||||
| Date Deposited: | 17 May 2024 10:18 | |||||||||
| Last Modified: | 17 May 2024 10:18 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/35319 |
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