Fajriani, Hanifah (2024) MANAJEMEN KOMUNIKASI DALAM PENINGKATAN PELAYANAN PERIZINAN BERBASIS ONLINE PADA DINAS PENANAMAN MODAL DAN PELAYANAN TERPADU SATU PINTU (DPMPTSP) KABUPATEN PANDEGLANG. Master thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
The presence of the Public Service Mall in Pandeglang Regency aims to create convenience for business people, and is also expected to increase the Ease of Doing Business (EoDB) value or the ease of doing business index in the Pandeglang Regency area. The Pandeglang Regency Investment and One-Stop Integrated Services Service (DPMPTSP) was given the authority by the Investment Coordinating Board (BKPM) to carry out licensing in the Pandeglang area through the Public Service Mall. In its implementation, the government uses an integrated online system, namely Online Single Submission (OSS) since the approval of Government Regulation Number 24 of 2018 concerning Electronic Integrated Business Licensing Services. This is done by the government to speed up and make it easier for business actors to obtain business permits. Pandeglang Regency has implemented the OSS system since July 2018. In this research, the author is interested in discussing how Communication Management and Communication Processes relate to services carried out by the Pandeglang Regency Investment and One-Stop Integrated Services Service (DPMPTSP). The research method used in this research is descriptive qualitative. The research results according to POAC theory are that the implementation of the OSS system in the Pandeglang Regency One Stop Investment and Integrated Services Service (DPMPTSP) has not been fully effective, there is still a lot that needs to be improved starting from the readiness of Human Resources (HR) in providing optimal services, as well as strategies Pandeglang Regency regional government in socializing the OSS system so that it is known to the wider community. Similarly, according to G. R. Terry's explanation, organizing is the basis of management activities, meaning that organizing is an activity to achieve goals that is carried out effectively and efficiently. So the purpose of the OSS system should really be felt by the community, not become an obstacle to the activities being undertaken.
| Item Type: | Thesis (Master) | |||||||||
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| Additional Information: | Kehadiran Mal Pelayanan Publik di Kabupaten Pandeglang bertujuan untuk menciptakan kemudahan bagi para pelaku usaha, dan diharapkan juga dapat meningkatkan nilai Ease of Doing Business (EoDB) atau indeks kemudahan untuk berbisnis di wilayah Kabupaten Pandeglang. Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu (DPMPTSP) Kabupaten Pandeglang diberikan delegasi wewenang oleh Badan Koordinasi Penanaman Modal (BKPM) untuk menyelenggarakan perizinan di wilayan Pandeglang melalui Mal Pelayanan Publik. Dalam pelaksanaanya, pemerintah menggunakan sistem online yang terintegrasi, yaitu Online Single Submission (OSS) sejak disahkannya Peraturan Pemerintah Nomor 24 Tahun 2018 tentang Pelayanan Perizinan Berusaha Terintegrasi Secara Elektronik. Hal ini dilakukan oleh pemerintah untuk dapat mempercepat dan mempermudah pelaku usaha dalam memperoleh izin usaha. Kabupaten Pandeglang telah menerapkan sistem OSS sejak Juli 2018. Pada penelitian ini, penulis tertarik untuk membahas mengenai bagaimana Manajemen Komunikasi dan Proses Komunikasi terkait layanan yang dilakukan oleh Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu (DPMPTSP) Kabupaten Pandeglang. Metode Penelitian yang digunakan dalam penelitian ini adalah kualitatif deskriptif. Hasil penelitian menurut teori POAC bahwa pelaksanaan sistem OSS di Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu (DPMPTSP) Kabupaten Pandeglang belum sepenuhnya berjalan efektif, masih banyak yang harus dibenahi mulai dari kesiapan Sumber Daya Manusia (SDM) dalam memberikan pelayanan yang optimal, serta strategi pemerintah daerah Kabupaten Pandeglang dalam mensosialisasikan terkait sistem OSS agar diketahui masyarakat lebih luas. Sebagaimana menurut penjelasan G. R. Terry bahwa pengorganisasian ialah dasar kegiatan manajemen artinya pengorganisasian adalah kegiatan untuk mencapai tujuan yang dilaksanakan secara efektif dan efesien. Sehingga seharusnya tujuan dari sistem OSS itu benar-benar dirasakan oleh masyarakat, bukan menjadi penghambat dalam kegiatan berusaha. | |||||||||
| Uncontrolled Keywords: | Communication Management, Online Based Licensing, DPMPTSP Manajemen Komunikasi, Perizinan Berbasis Online, DPMPTSP | |||||||||
| Subjects: | J Political Science > JA Political science (General) | |||||||||
| Divisions: | 08-Pascasarjana > 70101-Magister Ilmu Komunikasi 06-Fakultas Ilmu Sosial dan Ilmu Politik |
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| Depositing User: | Hanifah Fajriani Antawijaya | |||||||||
| Date Deposited: | 13 May 2024 13:57 | |||||||||
| Last Modified: | 13 May 2024 13:57 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/35222 |
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