NURROHMAN, ALIF (2024) PENGARUH TAYANGAN REVIEW SMARTPHONE CHANNEL YOUTUBE GADGETIN TERHADAP MINAT PEMBELIAN SMARTPHONE INFINIX NOTE 30 PRO PADA MAHASISWA ILMU KOMUNIKASI UNTIRTA ANGKATAN 2017. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
![[img]](https://eprints.untirta.ac.id/style/images/fileicons/text.png) |
Text
Alif Nurrohman_6662170115_02.pdf Restricted to Registered users only Download (1MB) |
|
Text
Alif Nurrohman_6662170115_03.pdf Restricted to Registered users only Download (1MB) |
|
Text
Alif Nurrohman_6662170115_05.pdf Restricted to Registered users only Download (1MB) |
|
Text
Alif Nurrohman_6662170115_REF.pdf Restricted to Registered users only Download (1MB) |
|
Text
Alif Nurrohman_6662170115_LAMP.pdf Restricted to Registered users only Download (2MB) |
|
Text
Alif Nurrohman_6662170115_04.pdf Restricted to Registered users only Download (2MB) |
|
Text
Alif Nurrohman_6662170115_CP.pdf Restricted to Registered users only Download (48kB) |
|
Text (SKRIPSI)
Alif Nurrohman_6662170115_FULL TEXT.pdf Restricted to Registered users only Download (1MB) |
|
Text
Alif Nurrohman_6662170115_01.pdf Restricted to Registered users only Download (401kB) |
Abstract
In the modern era, smartphones have become a vital necessity for humans, especially as a means of communication and can access the Internet for entertainment. From this function emerged various brands of smartphones that exist in the world including in Indonesia as well. One of the smartphone brands that is growing in Indonesia is the Infinix which is one of the products of the infinix Note 30 Pro. Because of the many brands of smartphones that exist, various groups of people are looking for information about the smartphone before buying it. One of the social media that is currently widely used as an information media is YouTube, because on the media there is a lot of video content about smartphone reviews. In Indonesia, the YouTube channel that talks about smartphones is GadgetIn. The aim of the study was to find out whether the content of the review message was influenced, whether there was a purchase interest, and how much of the impact the review was. The study uses the theory of stimulus, organism, response (SOR). The research uses descriptive quantitative methods and its research instruments use the lifting method with the calculation of the likert scale. The population of this study is a student of communications sciences Untirta force 2017 of 83 people and samples taken a total of 45 people. The data analysis technique used is simple linear regression. The results of the hypothesis test using the t test obtained a t count value of 13,004 whereas the t value of the table obtains 1,681, obtaining the regression equation Y = 11,809 + 0,858 X. For large values the influence of the view of the review on the purchase interest of the smartphone amounts to 79.1%. The result of this study there is an influence between the display of the GadgetIn smartphone review and the interest in the purchase of the Infinix Note 30 Pro smartphone.
| Item Type: | Thesis (S1) | ||||||
|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||
| Additional Information: | Pada era modern, smartphone telah menjadi kebutuhan vital bagi manusia terutama fungsinya sebagai alat komunikasi dan dapat mengkakses internet untuk hiburan. Dari fungsi tersebut muncul berbagai merek smartphone yang ada di dunia termasuk di Indonesia juga. Salah satu merek smartphone yang berkembang di Indonesia yaitu Infinix yang salah satu produknya Infinix Note 30 Pro. Karena banyaknya merek smartphone yang ada maka berbagai kalangan masyarakat mencari informasi tentang smartphone sebelum membelinya. Salah satu media sosial yang saat ini banyak digunakan sebagai media informasi adalah Youtube, karena pada media tersebut banyak konten video tentang review smartphone. Di Indonesia channel Youtube yang membahas tentang smartphone adalah GadgetIn. Tujuan penelitian adalah untuk mengetahui ada tidaknya pengaruh tayangan isi pesan review, adanya minat membeli, dan seberapa besar pengaruhnya tayangan review. Penelitian ini menggunakan teori stimulus, organisme, response (SOR). Penelitian menggunakan metode kuantitatif deskriptif dan instrumen penelitiannya menggunakan metode angket dengan penghitungan skala likert. Populasi penelitian ini adalah mahasiswa ilmu komunikasi Untirta angkatan 2017 sebanyak 83 orang dan sampel yang diambil bejumlah 45 orang. Teknik analisis data yang digunakan adalah regresi linear sederhana. Hasil uji hipotesis dengan menggunakan uji t didapat nilai t hitung 13,004 sedangkan nilai t tabel didapat 1,681, didapat persamaan regresi Y = 11,809 + 0,858 X. Untuk nilai besar pengaruh tayangan review terhadap minat pembelian smartphone berjumlah 79,1%. Hasil penelitian ini terdapat pengaruh antara tayangan review smartphone GadgetIn dengan minat pembelian smartphone Infinix Note 30 Pro. | ||||||
| Uncontrolled Keywords: | SOR Theory, Purchase Interest, Youtube, GadgetIn, Infinix. Teori SOR, Minat Beli, Youtube, GadgetIn, Infinix | ||||||
| Subjects: | Communication > Public Relations Science Communication > Communication (General) |
||||||
| Divisions: | 06-Fakultas Ilmu Sosial dan Ilmu Politik 06-Fakultas Ilmu Sosial dan Ilmu Politik > 70201-Program Studi Ilmu Komunikasi |
||||||
| Depositing User: | Alif Alif Nurrohman | ||||||
| Date Deposited: | 30 Apr 2024 12:08 | ||||||
| Last Modified: | 30 Apr 2024 12:08 | ||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/34998 |
Actions (login required)
 |
View Item |