Nisa, Hairun (2023) STRATEGI KOMUNIKASI KRISIS (Studi Kasus: Humas Untirta dalam Menangani Kasus Revengeporn). Master thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
![[img]](https://eprints.untirta.ac.id/style/images/fileicons/text.png) |
Text
Hairun Nisa_7781210010_02.pdf Restricted to Registered users only Download (457kB) |
|
Text
Hairun Nisa_7781210010_03.pdf Restricted to Registered users only Download (296kB) |
|
Text
Hairun Nisa_7781210010_04.pdf Restricted to Registered users only Download (1MB) |
|
Text
Hairun Nisa_7781210010_05.pdf Restricted to Registered users only Download (150kB) |
|
Text
Hairun Nisa_7781210010_Ref.pdf Restricted to Registered users only Download (357kB) |
|
Text
Hairun Nisa_7781210010_Lamp.pdf Restricted to Registered users only Download (1MB) |
|
Text
Hairun Nisa_7781210010_CP.pdf Restricted to Registered users only Download (17MB) |
|
Text
Hairun Nisa_7781210010_Fulltext (1).pdf Restricted to Registered users only Download (3MB) |
|
Text
Hairun Nisa_7781210010_01 revisi.pdf Restricted to Registered users only Download (1MB) |
Abstract
This thesis aims to describe Untirta's public relations crisis communication strategy in handling the revengeporn case. This research uses Situational Crisis Communication Theory (SCCT) which was initiated by W.T. Coombs and Holladay S.J with data collection techniques in the form of interviews, observation and documentation studies. The research subject is Public Relations of Sultan Ageng Tirtayasa University. The research method uses a descriptive qualitative approach with data analysis techniques in the form of data reduction, data presentation and verification. The results of the research show that Untirta’s Public Relations used a combination of primary crisis response strategies, including justification strategies and compensation startegies. Apart from that, they also use a secondary crisis response strategies in the form of reminder strategies.
| Item Type: | Thesis (Master) | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
|||||||||
| Additional Information: | Tesis ini bertujuan untuk mendeskripsikan strategi komunikasi krisis humas Untirta dalam menangani kasus revengeporn. Penelitian ini menggunakan Situational Crisis Communication Theory (SCCT) yang digagas oleh W.T. Coombs dan Holladay S.J dengan teknik pengumpulan data berupa wawancara, observasi, dan studi dokumentasi. Subjek penelitian ialah Humas Universitas Sultan Ageng Tirtayasa. Metode penelitian menggunakan pendekatan kualitatif deskriptif dengan teknik analisis data berupa reduksi data, penyajian data, dan verifikasi. Hasil penelitian menunjukan bahwa Humas Untirta menggunakan gabungan strategi respon krisis primer antara strategi justifikasi (justification) dan strategi kompensasi (compensation). Selain itu mereka juga menggunakan strategi respon krisis sekunder berupa strategi pengingat (reminder). | |||||||||
| Uncontrolled Keywords: | The Communication Strategy, Cricis Communication, Revengeporn. Strategi Komunikasi, Komunikasi Krisis, Revengeporn | |||||||||
| Subjects: | H Social Sciences > HM Sociology | |||||||||
| Divisions: | 08-Pascasarjana > 70101-Magister Ilmu Komunikasi 08-Pascasarjana |
|||||||||
| Depositing User: | Miss Hairun Nisa | |||||||||
| Date Deposited: | 02 May 2024 12:05 | |||||||||
| Last Modified: | 02 May 2024 12:05 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/34898 |
Actions (login required)
 |
View Item |