Magdalena, Theresia (2024) Sosialisasi Bank Sampah Digital (BSD) di Kota Serang Dalam Menarik Minat Masyarakat Menjadi Nasabah. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
![[img]](https://eprints.untirta.ac.id/style/images/fileicons/text.png) |
Text (Skripsi)
Theresia Magdalena_6662190110_Fulltext.pdf Restricted to Registered users only Download (2MB) |
|
Text (Cek Turnitin)
Theresia Magdalena_6662190110_CP.pdf Restricted to Registered users only Download (14MB) |
|
Text (BAB I)
Theresia Magdalena_6662190110_01.pdf Restricted to Registered users only Download (914kB) |
|
Text (BAB II)
Theresia Magdalena_6662190110_02.pdf Restricted to Registered users only Download (188kB) |
|
Text (BAB III)
Theresia Magdalena_6662190110_03.pdf Restricted to Registered users only Download (77kB) |
|
Text (BAB IV)
Theresia Magdalena_6662190110_04.pdf Restricted to Registered users only Download (345kB) |
|
Text (BAB V)
Theresia Magdalena_6662190110_05.pdf Restricted to Registered users only Download (46kB) |
|
Text (Referensi atau Daftar Pustaka)
Theresia Magdalena_6662190110_Ref.pdf Restricted to Registered users only Download (111kB) |
|
Text (Lampiran)
Theresia Magdalena_6662190110_Lamp.pdf Restricted to Registered users only Download (1MB) |
Abstract
Banten Province is one of the regions that produces the most waste, to overcome this the government created a waste bank program. Bank Sampah Digital in the Serang city is a company that operates in the social sector and waste management. The aim of this research is to determine the role and methods of socialization carried out by the Bank Sampah Digital in attracting people's interest in becoming customers. The research method used is descriptive qualitative. Data collection was carried out by interviews, observation and documentation. The results of the research are that socialization has an important role in attracting people's interest in becoming customers by conducting socialization in two ways, namely, face to face and using social media.
| Item Type: | Thesis (S1) | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
|||||||||
| Additional Information: | Provinsi Banten menjadi salah satu wilayah yang menghasilkan sampah terbanyak, untuk mengatasi hal tersebut pemerintah membuat program bank sampah. Bank Sampah Digital di Kota Serang menjadi salah satu perusahaan yang bergerak dalam bidang sosial dan pengelolaan sampah. Tujuan penelitian ini untuk mengetahui peran dan cara dari sosialisasi yang dilakukan oleh Bank Sampah Digital dalam menarik minat masyarakat menjadi nasabah. Metode penelitian yang digunakan adalah kualitatif deskriptif. Pengumpulan data dilakukan dengan wawancara, observasi, dan dokumentasi. Hasil penelitian adalah sosialisasi memiliki peran penting dalam menarik minat masyarakat menjadi nasabah dengan melakukan sosialisasi melalui dua cara yaitu, secara tatap muka dan menggunakan media sosial. | |||||||||
| Uncontrolled Keywords: | Bank Sampah Digital, Community Interest, Customers, Socialization Bank Sampah Digital, Minat Masyarakat, Nasabah, Sosialisasi | |||||||||
| Subjects: | Communication > Communication (General) | |||||||||
| Divisions: | 06-Fakultas Ilmu Sosial dan Ilmu Politik 06-Fakultas Ilmu Sosial dan Ilmu Politik > 70201-Program Studi Ilmu Komunikasi |
|||||||||
| Depositing User: | Mrs Theresia Magdalena | |||||||||
| Date Deposited: | 28 Mar 2024 11:14 | |||||||||
| Last Modified: | 28 Mar 2024 11:14 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/34397 |
Actions (login required)
 |
View Item |