A SIMBOLON, WILLYAM (2024) ANALISIS PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK DI RUMAH MAKAN BALE BAMBU ALMIRA. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
The purpose of this study are 1) Analyzing the influence of prices on product purchasing decisions in the Rumah Makan Bale Bambu Almira. 2) Analyzing the influence of service quality on product purchasing decisions at Bale Bambu Almira Restaurant. The sample used in this research is 75 people using incidental sampling technique. Data processing method used multiple regression analysis and hypothesis test using F test, T test and Coefficient of Determination. From the results of this study can be concluded that all independent variables which is price and service quality significantly influence the product purchasing decisions in the Rumah Makan Bale Bambu Almira. Suggestions given to product in the Rumah Makan Bale Bambu Almira should make prices as top priority in sales as prices as the most influential factor on purchasing decisions.
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | Tujuan penelitian ini adalah 1) Menganalisis pengaruh harga terhadap keputusan pembelian produk di Rumah Makan Bale Bambu Almira. 2) Menganalisis pengaruh kualitas pelayanan terhadap keputusan pembelian produk pada Restoran Bale Bambu Almira. Sampel yang digunakan dalam penelitian ini berjumlah 75 orang dengan menggunakan teknik sampling insidental. Metode pengolahan data menggunakan analisis regresi berganda dan uji hipotesis menggunakan uji F, uji T dan Koefisien determinasi. Dari hasil penelitian dapat disimpulkan bahwa seluruh variabel independen yaitu harga dan kualitas pelayanan berpengaruh signifikan terhadap keputusan pembelian produk di Rumah Makan Bale Bambu Almira. Saran yang diberikan pada produk di Rumah Makan Bale Bambu Almira hendaknya menjadikan harga sebagai prioritas utama dalam penjualan karena harga merupakan faktor yang paling berpengaruh terhadap keputusan pembelian. | |||||||||
| Uncontrolled Keywords: | Buying Decision, Price, Restaurant, Service Quality Keputusan Pembelian, Harga, Restoran, Kualitas Pelayanan | |||||||||
| Subjects: | S Agriculture > S Agriculture (General) | |||||||||
| Divisions: | 04-Fakultas Pertanian 04-Fakultas Pertanian > 54201-Program Studi Agribisnis |
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| Depositing User: | Wyllyam Simbolon | |||||||||
| Date Deposited: | 27 Mar 2024 09:19 | |||||||||
| Last Modified: | 27 Mar 2024 09:19 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/34336 |
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