FATRIZIA, SELY (2024) KONSEP DIRI PENGGUNA FASHION THRIFT DI KALANGAN GEN Z (Studi Kualitatif Konsep Diri Pengguna Fashion Thrift di Kalangan Gen Z Kota Serang). S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
The use of thrift fashion among gen Z is currently a popular phenomenon. Previously, thrift fashion was known with negative connotations. This view will certainly affect the self-concept of gen Z who use it. The meaning and behavior of thrift fashion users are shaped by two main groups, namely, significant others and reference groups. Thus, this study aims to describe the self-concept formed in gen Z thrift fashion users based on the concepts of symbolic interaction theory, namely mind, self, and society proposed by George Herbert Mead. This research uses a qualitative approach in order to describe the meaning of thrifting in depth. The result of this research is that there are three aspects, namely first, the mind (view) of clothing as communication that forms self-identity, self-image to the self-concept of each individual.Then second, thrift fashion as a medium to explore appearance with a minimal budget, and third regarding the meaning of thrift fashion that to look does not have to be expensive. The concept of self consists of three aspects as well, namely first, Gen Z factors using thrift fashion, namely price, exclusivity, current clothing trends, FOMO, and hobbies. The second self aspect relates to feelings when using thrift fashion, namely more confidence, pride, and no shame. So that it has its own value and gives a highclass impression. Finally, the behavior due to using thrift fashion is more consumptive in shopping. While in the concept of society, it is divided into two aspects where the first aspect is the positive significant other reaction to Gen Z using thrift fashion. The second aspect states that Gen Z using thrift fashion is influenced by parents, social media and peers or Reference Group.
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | Penggunaan fashion thrift di kalangan gen Z saat ini merupakan fenomena yang sedang populer. Sebelumnya, fashion thrift sempat dikenal dengan konotasi yang negatif. Pandangan tersebut tentu akan mempengaruhi konsep diri dari gen Z yang menggunakannya. Makna serta perilaku pengguna fashion thrift dibentuk oleh dua kelompok utama yakni, significant other dan reference group. Dengan demikian, penelitian ini bertujuan untuk menguraikan konsep diri yang terbentuk pada gen Z pengguna fashion thrift berdasarkan konsep dari teori interaksi simbolik yaitu mind (pikiran), self (diri), dan society (masyarakat) yang dicetuskan oleh George Herbert Mead. Penelitian ini menggunakan pendekatan kualitatif agar dapat menggambarkan makna thrifting secara mendalam. Hasil dari penelitian ini adalah terdapat tiga aspek yakni pertama, mind (pandangan) mengenai pakaian sebagai komunikasi yang membentuk identitas diri, citra diri hingga konsep diri setiap individu. Kemudian yang kedua, Fashion thrift sebagai media untuk mengeksplorasi penampilan dengan budget minim, dan ketiga mengenai makna fashion thrift bahwa untuk berpenampilan tidak harus mahal. Pada konsep self (diri) terdiri dari tiga aspek pula yaitu pertama, Faktor Gen Z menggunakan fashion thrift yakni harga, ekslusifitas, tren pakaian saat ini, FOMO, dan hobi. Aspek self kedua berkaitan dengan Perasaan ketika menggunakan fashion thrift yaitu lebih percaya diri, bangga, dan tidak malu. Sehingga memiliki nilai tersendiri dan memberikan kesan highclass. Terakhir, perilaku akibat menggunakan fashion thrift yaitu lebih komsumtif dalam berbelanja. Sementara dalam konsep society (masyarakat), terbagi dalam dua aspek dimana aspek pertama reaksi significant other yang positif terhadap Gen Z yang menggunakan fashion thrift. Aspek kedua menyatakan bahwa Gen Z menggunakan Fashion thrift dipengaruhi oleh orang tua, sosial media dan teman sebaya atau Reference Group. | |||||||||
| Uncontrolled Keywords: | Gen Z, Fashion Thrift, Self-Concept, Symbolic Interactionism Gen Z, Fashion Thrift, Konsep Diri, Interaksionisme Simbolik | |||||||||
| Subjects: | Communication > Public Relations Science | |||||||||
| Divisions: | 06-Fakultas Ilmu Sosial dan Ilmu Politik 06-Fakultas Ilmu Sosial dan Ilmu Politik > 70201-Program Studi Ilmu Komunikasi |
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| Depositing User: | Sely Fatrizia Fatrizia | |||||||||
| Date Deposited: | 21 Mar 2024 14:53 | |||||||||
| Last Modified: | 21 Mar 2024 14:53 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/34140 |
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