DWI PRATIWI, MITHA (2024) STUDI KOMPARATIF KONSEP CORPORATE SOCIAL RESPONSIBILITY (CSR) DAN CREATING SHARED VALUE (CSV) PADA PERUSAHAAN DIHUBUNGKAN DENGAN PEMBANGUNAN BERKELANJUTAN. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.

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Abstract

In fact, the concept of Corporate Social Responsibility (CSR) implemented by companies currently does not provide direct benefits for the company. Companies only carry out social activities for the community without any reciprocity obtained by the company to increase company income, so that the concept of Corporate Social Responsibility (CSR) is now being developed with a concept that is more profitable, both for the company and society. Creating Shared Value (CSV) is used as a policy in order to increase the company's competitiveness while increasing the economic and social value of the community around the company. The focus of this research is related to the comparison of the concepts of Corporate Social Responsibility (CSR) and Creating Shared Value (CSV) in companies and the concept of Creating Shared Value (CSV) in companies is connected to sustainable development. The theories used are the theory of legal certainty and the theory of development law. The research method used is normative juridical with a statutory approach and a conceptual approach. The data used is secondary data using library study data collection techniques. The data analysis used is qualitative descriptive analysis. The results of this research state that the comparison between Corporate Social Responsibility (CSR) and Creating Shared Value (CSV) has the same basis, namely doing well by doing good. However, there are differences regarding the use of social responsibility in companies, the costs allocated, and the laws that regulate it. Until now, there are no regulations regarding Creating Shared Value (CSV). PT. Great Giant Pineapple implements Creating Shared Value (CSV) by conducting a partnership program. Different from PT. Mayora Indah Tbk. which only implements Corporate Social Responsibility (CSR). The implementation of Creating Shared Value (CSV) has more influence on sustainable development. In this way, it is hoped that the government will immediately make regulations regarding Creating Shared Value (CSV) and companies that have not implemented it will immediately implement it so that it is more beneficial for the company.

Item Type:	Thesis (S1)
Contributors:	Contribution Contributors NIP/NIM Thesis advisor Sri Agustina, Rani 197908032003122002 Thesis advisor Syahrul M, Rully 198102252008121002
Additional Information:	Konsep Corporate Social Responsibility (CSR) yang dilakukan oleh perusahaan nyatanya saat ini tidak memberikan keuntungan secara langsung bagi perusahaan. Perusahaan hanya melakukan kegiatan sosial kepada masyarakat tanpa ada timbal balik yang didapatkan perusahaan untuk meningkatkan pendapatan perusahaan, sehingga konsep Corporate Social Responsibility (CSR) kini dikembangkan dengan konsep yang lebih menguntungkan, baik bagi perusahaan maupun masyarakat. Creating Shared Value (CSV) dijadikan sebagai kebijakan dalam rangka meningkatkan daya saing perusahaan sekaligus meningkatkan nilai ekonomi dan sosial masyarakat disekitar perusahaan. Fokus pada penelitian ini terkait perbandingan konsep mengenai Corporate Social Responsibility (CSR) dan Creating Shared Value (CSV) pada perusahaan dan konsep Creating Shared Value (CSV) pada perusahaan dihubungkan dengan pembangunan berkelanjutan. Teori yang digunakan adalah teori kepastian hukum dan teori hukum pembangunan. Metode penelitian yang digunakan yaitu yuridis normatif dengan pendekatan Undang-Undang dan pendekatan konseptual. Data yang digunakan yaitu dengan data sekunder dengan teknik pengumpulan data studi kepustakaan. Analisis data yang digunakan yaitu analisis deskriptif kualitatif. Hasil penelitian ini menyatakan bahwa Perbandingan antara Corporate Social Responsibility (CSR) dan Creating Shared Value (CSV) adalah memiliki landasan yang sama, yaitu doing well by doing good. Tetapi terdapat perbedaaan terkait penggunaan tanggung jawab sosial pada perusahaan, biaya yang dialokasikan, dan hukum yang mengaturnya. Hingga saat ini pengaturan mengenai Creating Shared Value (CSV) tidak ada. PT. Great Giant Pineapple menerapkan Creating Shared Value (CSV) dengan melakukan program kemitraan. Berbeda dengan PT. Mayora Indah Tbk. yang hanya menerapkan Corporate Social Responsibility (CSR) saja. Penerapan Creating Shared Value (CSV) lebih berpengaruh terhadap pembangunan berkelanjutan. Dengan begitu diharapkan pemerintah segera membuat pengaturan mengenai Creating Shared Value (CSV) dan perusahaan yang belum menerapkannya segera menerapkannya agar lebih bermanfaat bagi perusahaan.
Uncontrolled Keywords:	Company, Sustainable Development, CSR, CSV Perusahaan, Pembangunan Berkelanjutan, CSR, CSV.
Subjects:	K Law > K Law (General) K Law > KZ Law of Nations
Divisions:	01-Fakultas Hukum 01-Fakultas Hukum > 74201-Program Studi Ilmu Hukum
Depositing User:	MITHA DWI PRATIWI
Date Deposited:	05 Mar 2024 11:26
Last Modified:	05 Mar 2024 11:26
URI:	http://eprints.untirta.ac.id/id/eprint/33609

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