Nashah, Darel (2023) Mengoptimalkan Customer Relationship Management Untuk Menarik Kolaborator Dengan Penggunaan Digital Marketing Pada Perusahaan. D3 thesis, Universitas Sultan Ageng Tirtayasa.

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Abstract

This final assignment aims to determine the optimizing of Customer Relationship Management (CRM) using digital marketing on Kasihinbaju.id. Descriptive methods are used in this final assignment to describe the implementation of Customer Relationship Management (CRM) stages through digital marketing on Kasihinbaju.id. The result of this final assignment is that three stages in implementing the Customer Relationship Management stages, namely getting or attracting new customers (Acquire), improving relationships with existing customers (Enchance), and finally retaining existing customers (Retain Cost). Apart form the tree stages in optimizing the implementation of the Customer Relationship Management stages, Kasihinbaju.id uses 2 forms of CRM, namely Operational CRM and Collaborative CRM. The application and form of CRM aims to achieve success in attracting customers and this success can be seen by achieving sales targets.

Item Type:	Thesis (D3)
Contributors:	Contribution Contributors NIP/NIM Thesis advisor SATYANEGARA, DIQBAL 198302072006041005 Thesis advisor IKA PUTRI, SOLEHATIN 199107122023212056
Additional Information:	Tugas akhir ini bertujuan untuk mengetahui optimalisasi Customer Relationship Management (CRM) dengan menggunakan digital marketing pada Kasihinbaju.id. metode deskriptif digunakan pada tugas akhir ini untuk menggambarkan penerapan tahapan Customer Relationship Management (CRM) melalui pemasaran digital pada Kasihinbaju.id. Hasil tugas akhir ini yaitu adanya tiga tahapan dalam penerapan tahapan Customer Relationship Management yaitu mendapatkan atau menarik pelanggan baru (Acquire), Meningkatkan hubungan dengan pelanggan yang telah ada (Enchance), dan terakhir yaitu mempertahankan pelanggan yang telah ada (Retain Cost). Selain tiga tahapan dalam optimalisasi penerapan tahapan Customer Relationship Management, Kasihinbaju.id menggunakan 2 bentuk CRM yaitu CRM operasional dan CRM collaborative. Penerapan dan juga bentuk dari CRM bertujuan untuk tercapainya keberhasilan untuk menarik pelanggan dan keberhasilan tersebut dapat dilihat dengan adanya ketercapaian dari target penjualan.
Uncontrolled Keywords:	Digital Marketing, Customer Relationship Management, Upcycling Fashion Digital Marketing, Customer Relationship Management, Upcycling Fashion
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	05-Fakultas Ekonomi dan Bisnis > Program Diploma III Marketing 05-Fakultas Ekonomi dan Bisnis
Depositing User:	Ms Darel Nashah
Date Deposited:	26 Feb 2024 12:10
Last Modified:	26 Feb 2024 12:10
URI:	http://eprints.untirta.ac.id/id/eprint/33209

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