ALMIRA KUSNADIPUTRI, CHALLIVIA (2023) ANALISIS SENSITIVITAS DAN KELAYAKAN BISNIS PADA USAHA DANITA COFFEE CAKE & BAKERY DI KOTA TANGERANG SELATAN. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
Danita Coffee Cake & Bakery is a business in the food and beverage sector located in South Tangerang that provides white bread, sweet bread, cakes, and coffee drinks. Even though it has quite promising opportunities, there are many kompetitors for similar business actors which causes high competition. Danita Coffee Cake & Bakery has experienced a downward trend in revenue. This study aims to analyze the business feasibility of Danita Coffee Cake & Bakery. The method used in this study is qualitative analysis used to analyze the feasibility of non financial aspects such as market and marketing aspects, management aspects, human resource aspects, technical aspects, and legal aspects. Then quantitative analysis is used to analyze feasibility based on investment criteria. The financial aspect show the NPV of IDR 198.352.379,-, Net B/C of 3.93, Gross B/C of 1,098, IRR of 84%, and PP for 2 years and 4 months. The results of the sensitivity analysis show that the maximum limit for decreasing sales volume is ≤ 8,9%. The maximum increase in raw materials is ≤ 9,8%. The maximum limit for decreasing product sales and increasing raw material prices is ≤ 4,7%. The results of this feasibility analysis show that Danita Coffee Cake & Bakery is feasible based on market and marketing aspects, management aspects, technical aspects, legal aspects, and financial aspects. But based on the human resource aspects it is not feasible.
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | Danita Coffee Cake & Bakery merupakan usaha di bidang makanan dan minuman yang berlokasi di Tangerang Selatan yang menyediakan roti tawar, roti manis, kue, dan minuman kopi. Meskipun memiliki peluang yang cukup menjanjikan, namun banyaknya pesaing pelaku usaha sejenis menyebabkan persaingan yang tinggi. Danita Coffee Cake & Bakery mengalami tren penurunan pendapatan. Penelitian ini bertujuan untuk menganalisis kelayakan bisnis Danita Coffee Cake & Bakery. Metode yang digunakan dalam penelitian ini adalah analisis kualitatif yang digunakan untuk menganalisis kelayakan aspek non finansial seperti aspek pasar dan pemasaran, aspek manajemen, aspek sumber daya manusia, aspek teknis, dan aspek hukum. Kemudian analisis kuantitatif digunakan untuk menganalisis kelayakan berdasarkan kriteria investasi. Aspek finansial menunjukkan NPV sebesar Rp. 198.352.379,-, Net B/C sebesar 3,93, Gross B/C sebesar 1.098, IRR sebesar 84%, dan PP selama 2 tahun 4 bulan. Hasil analisis sensitivitas menunjukkan batas maksimum penurunan volume penjualan adalah sebesar 8,9%. Peningkatan maksimum bahan baku adalah sebesar 9,8%. Batas maksimal penurunan penjualan produk dan kenaikan harga bahan baku adalah ≤ 4,7%. Hasil analisis kelayakan ini menunjukkan Danita Coffee Cake & Bakery layak berdasarkan aspek pasar dan pemasaran, aspek manajemen, aspek teknis, aspek hukum, dan aspek finansial. Namun berdasarkan aspek sumber daya manusia belum layak dijalankan. | |||||||||
| Uncontrolled Keywords: | Bread, Business Feasibility, Coffee, Criteria Investment, Non Financial Aspects | |||||||||
| Subjects: | S Agriculture > S Agriculture (General) | |||||||||
| Divisions: | 04-Fakultas Pertanian 04-Fakultas Pertanian > 54201-Program Studi Agribisnis |
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| Depositing User: | Mrs Challivia Almira Kusnadiputri | |||||||||
| Date Deposited: | 13 Feb 2024 10:07 | |||||||||
| Last Modified: | 13 Feb 2024 10:07 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/32939 |
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