Simulakra Second Account Instagram pada Mahasiswa FKIP UNTIRTA

Wendysofynia, Liyola (2023) Simulakra Second Account Instagram pada Mahasiswa FKIP UNTIRTA. S1 thesis, Universitas Sultan Ageng Tirtayasa.

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Abstract

The focus of the problem in this research is students who cannot be separated from their daily lifestyles which are documented on Instagram social media, so the focus is on how simulacra are in Instagram social media and why students use second Instagram accounts. The aim of this research is to describe how simulacra exist on Instagram social media and the reasons for the presence of second Instagram accounts among FKIP Untirta students. In researching existing problems, researchers used qualitative research with a descriptive approach. This research was conducted at FKIP Untirta with the subjects being FKIP Untirta students. Data collection techniques were carried out using observation, interviews and documentation methods. The data analysis technique involves compiling it systematically and analyzing it using the Simulacra Theory of the character Jean Baudrillard. From the research that researchers have conducted, the results show that students package their Instagram accounts with "aesthetic" in the hope that the individual will gain social status and meaning. This makes what is consumed also have a certain code or meaning. So Instagram social media becomes a place for work simulations. Then there is a new phenomenon in Instagram social media, namely the presence of second accounts. The reasons why students use a second account are conflicts in the first account, boredom and boredom, not wanting to damage the aesthetics of the first account, as the most comfortable space for those closest to them, to find out about other things, and to keep an archive of memories.

Item Type:

Thesis (S1)

Contributors:

Contribution	Contributors	NIP/NIM
Thesis advisor	Irfani Lindawati, Yustika	199007112018032001
Thesis advisor	Widiansyah, Subhan	199003172019031010

Additional Information:

Fokus masalah pada penelitian ini yaitu mahasiswa yang tidak terlepas dengan gaya hidup dalam keseharian yang terdokumentasikan di media sosial instagram sehingga befokus pada bagaimana simulakra dalam media sosial instagram serta mengapa mahasiswa menggunakan second account instagram. Tujuan dari penelitian ini yaitu untuk menggambarkan bagaimana proses simulakra dalam media sosial instagram serta alasan hadirnya second account instagram pada mahasiswa FKIP Untirta. Dalam meneliti permasahalan yang ada, peneliti menggunakan penelitian kualitatif dengan pendekatan deskriptif. Penelitian ini dilakukan di FKIP Untirta dengan subjek yaitu mahasiswa FKIP Untirta. Teknik pengumpulan data dilakukan dengan metode observasi, wawancara serta dokumentasi. Teknik analisis data dengan menyusun secara sistematis dengan dianalisis menggunakan Teori Simulakra dari tokoh Jean Baudrillard. Hasil penelitian menunjukkan bahwa mahasiswa mengemas akun instagramnya dengan “aesthetic” dengan harapan individu tersebut akan mendapatkan status sosial dan makna. Hal ini membuat apa yang dikonsumsi juga memiliki kode atau makna tertentu. Sehingga media sosial instagram menjadi tempat simulasi bekerja. Kemudian terdapat fenomena baru dalam bermedia sosial instagram yaitu hadirnya second account. Adapun alasan mahasiswa menggunakan second account yaitu konflik di akun pertama, rasa bosan dan jenuh, tidak ingin merusak ke aesthetic an di akun pertama, sebagai ruang ternyaman untuk orang terdekat, untuk mengetahui hal lain, serta menyimpan arsip kenangan.

Uncontrolled Keywords:

Instagram, Students, Consumption, Simulation, Simulacra Instagram, Mahasiswa, Konsumsi, Simulasi, Simulakra

Subjects:

H Social Sciences > HM Sociology

Divisions:

02-Fakultas Keguruan dan Ilmu Pendidikan
02-Fakultas Keguruan dan Ilmu Pendidikan > 87204-Jurusan Pendidikan Sosiologi

Depositing User:

Mrs Liyola Wendysofynia

Date Deposited:

25 Jan 2024 10:07

Last Modified:

25 Jan 2024 10:07

URI:

http://eprints.untirta.ac.id/id/eprint/32499

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