MELANIA, TASYA (2023) SAIJA ADINDA SEBAGAI DUTA PARIWISATA DALAM MEMPROMOSIKAN DESTINASI WISATA KABUPATEN LEBAK. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
As a supporter of the strategy of the Department of Culture and Tourism in promoting tourist destinations in Lebak Regency, Saidja Adinda uses a promotion strategy through community social media and personal social media. The Department of Culture and Tourism supports and facilitates taking photos and videos. Apart from using social media, Saidja Adinda also promoted using word of mouth. Promotion using social media is an effective way of several promotional strategies that are carried out. Saidja Adinda has a public relations function that is not only related to tourism promotion activities, but also to inform regional development and deal with problems that occur in the field. The theory used in this research is theory Promotion Mix, This theory has three aspects that is advertising, mess selling, and public relation. This study uses a descriptive qualitative approach. The informant in this study is Saidja Adinda, Lebak Regency. The results obtained during the study said that, The strategy carried out includes a word of mouth approach to provide information about the benefits of tourism to people in the internal sphere. Besides that, Saidja Adinda also provides community input and aspirations to the Regional Government. By involving Saidja Adinda as a strategy supporter for the Department of Culture and Tourism, it is hoped that it can increase public awareness, overcome infrastructure constraints, increase human resource readiness, and improve the production of promotional content to promote tourist destinations in Lebak Regency.
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | Sebagai pendukung strategi Dinas Kebudayaan dan Pariwisata dalam mempromosikan destinasi wisata di Kabupaten Lebak, Saidja Adinda menggunakan strategi promosi melalui media sosial paguyuban dan media sosial pribadi. Dinas Kebudayaan dan Pariwisata mendukung serta memfasilitasi untuk pengambilan foto maupun video. Selain menggunakan media sosial, promosi menggunakan mulut ke mulut pun dilakukan oleh Saidja Adinda. Promosi menggunakan media sosial merupakan salah satu cara yang efektif dari beberapa strategi promosi yang dilakukan. Saidja Adinda memiliki fungsi public relations yang tidak hanya berkaitan dengan kegiatan promosi wisata, tetapi juga untuk menginformasikan pembangunan daerah dan menangani permasalahan yang terjadi di lapangan. Teori yang digunakan dalam penelitian ini ialah Teori Bauran Promosi (Promotion Mix), dalam teori ini memiliki tiga aspek, yaitu iklan (advertising), promosi penjualan (mass selling) dan hubungan masyarakat (public relation). Penelitian ini menggunakan pendekatan kualitatif deskriptif. Informan dalam penelitian ini merupakan Saidja Adinda Kabupaten Lebak. Hasil yang didapatkan saat penelitian mengatakan bahwa, Strategi yang dilakukan mencakup pendekatan mulut ke mulut untuk memberi informasi tentang manfaat pariwisata kepada orang-orang di lingkup internalnya. Selain itu, Saidja Adinda juga memberikan masukan dan aspirasi masyarakat kepada Pemerintah Daerah. Dengan melibatkan Saidja Adinda sebagai pendukung strategi Dinas Kebudayaan dan Pariwisata, diharapkan dapat meningkatkan kesadaran masyarakat, mengatasi kendala infrastruktur, meningkatkan kesiapan SDM, dan memperbaiki produksi konten promosi untuk mempromosikan destinasi wisata Kabupaten Lebak. | |||||||||
| Uncontrolled Keywords: | Saidja Adinda, promotion strategy. aidja Adinda, Strategi Promosi. | |||||||||
| Subjects: | Communication > Public Relations Science | |||||||||
| Divisions: | 06-Fakultas Ilmu Sosial dan Ilmu Politik 06-Fakultas Ilmu Sosial dan Ilmu Politik > 70201-Program Studi Ilmu Komunikasi |
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| Depositing User: | Mrs Tasya Melania | |||||||||
| Date Deposited: | 14 Dec 2023 14:13 | |||||||||
| Last Modified: | 14 Dec 2023 14:13 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/31459 |
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