Idha, Milawati (2023) KEMAMPUAN WORD OF MOUTH DALAM MENDONGKRAK PROMOSI RUMAH KECANTIKAN SANIS BEAUTY AESTHETIC. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
Natural of beauty is a dream for women, as well as the women in Binong Village. Healthy skin is a requirement to be naturally beautiful. This is the reason why Sanis Beauty Aesthetic was established and became the first beauty house in Binong Village. In previous research, Word of Mouth considered to be able to help promotions, create customer trust, and attract customer interest in a product or service. Word of Mouth is one of the marketing communication strategies implemented by the Sanis Beauty Aesthetic. The purpose of this research is to find out how abilities Word of Mouth in promoting Sanis Beauty Aesthetic and know your abilities Word of Mouth in attracting customers' interest in Sanis Beauty Aesthetic. This research is based on the concept Word of Mouth with the help of Intrapersonal Communication which generates customer interest towards Sanis Beauty Aesthetic. The research method used is a descriptive method with a qualitative approach supported by a post-positivism paradigm. The data collection method used was observation and open interviews with six informants with the criteria of being female, using the services of the Sanis Beauty Aesthetic at least twice, for the people of Binong Village and its surroundings, there are no age or occupation restrictions. After conducting research, the research results were obtained that Word of Mouth has significant and effective capabilities in helping promote the Sanis Beauty Aesthetic, as well as Word of Mouth has great ability in creating customer interest in the Sanis Beauty Aesthetic.
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | Cantik alamiah merupakan impian bagi para kaum hawa, begitu juga dengan para wanita yang ada di Desa Binong. Kulit yang sehat merupakan syarat untuk menjadi cantik secara alamiah. Hal ini menjadi alasan mengapa rumah kecantikan Sanis Beauty Aesthetic berdiri dan menjadi rumah kecantikan pertama di Desa Binong. Dalam penelitian sebelumnya, Word of Mouth dinilai dapat membantu promosi, menciptakan kepercayaan pelanggan, dan menarik minat pelanggan terhadap sebuah produk atau jasa. Word of Mouth menjadisalah satu strategi komunikasi pemasaran yang diterapkan oleh rumah kecantikan Sanis Beauty Aesthetic. Tujuan penelitian ini adalah untuk mengetahui bagaimana kemampuan Word of Mouth dalam mempromosikan rumah kecantikan Sanis Beauty Aesthetic dan mengetahui kemampuan Word of Mouth dalam menarik minat pelanggan terhadap rumah kecantikan Sanis Beauty Aesthetic. Penelitian ini berdasarkan dengan konsep Word of Mouth dengan bantuan dari Komunikasi Intrapribadi yang menghasilkan minat pelanggan terhadap rumah kecantikan Sanis Beauty Aesthetic. Metode penelitian yang digunakan adalah metode deskriptif dengan pendekatan kualitatif didukung oleh paradigma post-positivisme. Metode pengambilan data yang digunakan adalah observasi serta wawancara terbuka terhadap enam orang informan dengan kriteria berjenis kelamin perempuan, menggunakan jasa dari rumah kecantikan sanis Beauty Aesthetic minimalsebanyak dua kali, masyarakat Desa Binong dan sekitarnya, tidak ada batasan umur dan pekerjaan. Setelah dilakukan penelitian, maka diperoleh hasil penelitian bahwa Word of Mouth memiliki kemampuan yang signifikan dan efektif dalam membantu promosi rumah kecantikan Sanis Beauty Aesthetic, serta Word of Mouth memiliki kemampuan besar dalam menciptakan minat pelanggan terhadap rumah kecantikan Sanis Beauty Aesthetic. | |||||||||
| Uncontrolled Keywords: | Natural Beauty, Sanis Beauty Aesthetic, Word of Mouth Cantik Alamiah, Rumah Kecantikan Sanis Beauty Aesthetic, Word of Mouth | |||||||||
| Subjects: | Communication > Science Journalism | |||||||||
| Divisions: | 06-Fakultas Ilmu Sosial dan Ilmu Politik > 70201-Program Studi Ilmu Komunikasi 06-Fakultas Ilmu Sosial dan Ilmu Politik |
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| Depositing User: | Mrs Milawati Idha | |||||||||
| Date Deposited: | 14 Dec 2023 11:23 | |||||||||
| Last Modified: | 14 Dec 2023 11:23 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/31340 |
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