Putri Ahdiyanti, Novia (2023) Tanggungjawab pelaku usaha terhadap konsumen dalam promosi yang tidak sesuai ditinjau dari Undang-Undang Nomor 8 Tahun 1999 tentang perlondungan konsumen (Studi Kasus di Toko Alfamart Kelurahan Jurumudi dan di Batam). S1 thesis, Universitas Sultan Ageng Tirtayasa.
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Abstract
THE RESPONSIBILITY OF BUSINESSES TO CONSUMERS IN PROMOTIONS THAT DO NOT FOLLOW THE LAW NUMBER 8OF 1999 CONCERNING CONSUMER PROTECTION (Case Study at the Alfamart Store in Jurumudi Village and Batam) NOVIA PUTRI AHDIYANTI 1111150126 ABSTRACT In buying and selling transactions there are promotions to attract consumers so that more and more consumers are interested in shopping at the store, promotions that are not appropriate so that many consumers are deceived due to the promotional price being priced differently from the printed price. Based on the background of this problem, the identification of the problem used in this thesis is how is the responsibility of business actors to consumers for promotions that are not appropriate in terms of Law Number 8 of 1999 concerning Consumer Protection (case study at Alfamart Stores in Jurumudi Village and in Batam) . What are the efforts of consumers towards the actions of business actors who carry out promotional actions that are not appropriate. The theory used is consumer protection and promotion theory. The method used in this study is the method of writing normative juridical law, the research specifications used are descriptive in nature, the data sources used are secondary data supported by primary data. The findings in this study are that the promotions carried out by Alfamart are not in accordance with the outlets in the Jurumudi Village, admitting that cases of inappropriate price promotions occurred due to the mistakes of Alfamart employees not changing the latest prices. The conclusion of this study is that legal protection for Alfamart consumers who do not match the promotions at the outlets in Jurumudi Sub-District is not optimal, Alfamart is responsible if inappropriate promotions are experienced by consumers. Suggestions from this research consumers must be more careful when shopping so that there are no In addition, in cases of inappropriate promotions that will cause harm to consumers, business actors must also act better and wiser in conducting their business. Keywords: Consumer Protection. Inappropriate Promotion.
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | Dalam transaksi jual beli terdapat promosi untuk menarik konsumen agar semakin banyak konsumen yang tertarik belanja di toko tersebut, promosi yang tidak sesuai sehingga banyak konsumen yang tertipu akibat harga promosi dipricetag berbeda denggan harga distruk. Berdasarkan latar belakang masalah tersebut, identifikasi masalah yang digunakan dalam skripsi ini adalah Bagaimanakah tanggung jawab pelaku usaha kepada konsumen terhadap promosi yang tidak sesuai ditinjau dari Undang-Undang Nomor 8 Tahun 1999 Tentang Perlindungan Konsumen (studi kasus di Toko Alfamart Kelurahan Jurumudi dan di Batam). Bagaimanakah upaya konsumen terhadap tindakan pelaku usaha yang melakukan tindakan promosi yang tidak sesuai. Teori yang digunakan yaitu perlindungan konsumen, dan teori promosi. Metode yang digunakan dalam penelitian ini yaitu metode penulisan hukum yuridis normatif, spesifikasi penelitian yang digunaka bersifat deskriptif, sumber data yang digunakan adalah data sekunder yang ditunjang dengan data primer. Temuan dalam penelitian ini yaitu promosi yang dilakukan pihak Alfamart tidak sesuai yang ada di gerai di Kelurahan Jurumudi mengakui bahwa kasus promosi harga yang tidak sesuai terjadi akibat kesalahan pihak karyawan Alfamart tidak menganti harga yang terbaru. Kesimpulan dari penelitian ini Perlindungan hukum terhadap konsumen Alfamart yang tidak sesuai promosi yang digerai di Kelurahan Jurumudi belum optimal, pihak Alfamart bertanggung jawab apabila terjadi terhadap promosi yang tidak sesuai yang dialami oleh konsumen Saran dari penelitian ini konsumen harus lebih teliti lai dalam berbelanja agar tidak ada lagi kasus promosi yang tidak sesuai yang akan menimbulkan kerugian bagi konsumen, pelaku usaha pun harus bertindak lebih baik dan lebih bijak dalam melakukan usahanya. Kata Kunci : Perlindungan Konsumen, Promosi yang tidak sesuai | |||||||||
| Uncontrolled Keywords: | Keywords: Consumer Protection. Inappropriate Promotion. Kata Kunci : Perlindungan Konsumen, Promosi yang tidak sesuai | |||||||||
| Subjects: | K Law > K Law (General) | |||||||||
| Divisions: | 01-Fakultas Hukum | |||||||||
| Depositing User: | NOVIA VIA NOVIA PUTRI AHDIYANTI | |||||||||
| Date Deposited: | 05 Oct 2023 10:08 | |||||||||
| Last Modified: | 05 Oct 2023 10:08 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/30232 |
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