EFEKTIVITAS PROMOSI MELALUI MEDIA SOSIAL INSTAGRAM GERAI TANGERANG

Rahmawati Juhri, Ayu (2023) EFEKTIVITAS PROMOSI MELALUI MEDIA SOSIAL INSTAGRAM GERAI TANGERANG. D3 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.

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Abstract

The rapid development of technology accompanied by competitive competition has encouraged many companies to carry out various ways so that the products that have been made can reach their marketing targets. One way to promote a product is to use social media. The Tangerang Gemilang outlet is one of the SMEs that also implements promotions on social media. In this final project aims to determine the effectiveness of the promotions carried out by Gerai Tangerang Gemilang in an effort to be able to attract customers. The social media used by Gerai Tangerang Gemilang is Instagram. The final project is carried out in a qualitative descriptive manner with a case study approach. The development of social media has increased the effectiveness of Instagram Gerai Tangerang promotions. However, there is an obstacle, namely the lack of socialization with the general public regarding promotions carried out by the Tangerang Outlet through Instagram social media.

Item Type:

Thesis (D3)

Contributors:

Contribution	Contributors	NIP/NIM
Thesis advisor	WIDIKUSYANTO, M. JOHAN	201601262095
Thesis advisor	FADHILLAH, FADHILLAH	199202042019032025

Additional Information:

Perkembangan teknologi yang begitu pesat disertai dengan persaingan yang kompetitif telah mendorong banyak perusahaan untuk melalukan berbagai cara agar produk yang telah dibuat dapat mencapai target pemasaran. Salah satu cara untuk mempromosikan produk adalah dengan menggunakan media sosial. Gerai Tangerang Gemilang merupakan salah satu UMKM yang juga menerapkan promosi dalam media sosial. Dalam tugas akhir ini bertujuan untuk mengetahui efektivitas dari pada promosi yang dilakukan oleh Gerai Tangerang Gemilang dalam usaha untuk dapat menarik pelanggan. Media sosial yang digunakan oleh Gerai Tangerang Gemilang adalah Instagram. Tugas akhir dilakukan secara deskriptif kualitatif dengan pendekatan studi kasus. Dalam perkembangan media sosial meningkat terhadap efektivitas promosi Instagram Gerai Tangerang. Namun terdapat suatu kendala, yaitu kurang adanya sosialisasi dengan masyarakat umum tentang promosi yang dilakukan oleh Gerai Tangerang melalui media sosial Instagram.

Uncontrolled Keywords:

Customer Attractiveness, Social Media, Promotion, Technology. Daya Tarik Pelanggan, Media Sosial, Promosi, Teknologi

Subjects:

A General Works > AS Academies and learned societies (General)
A General Works > AS Academies and learned societies (General)
H Social Sciences > HB Economic Theory

Divisions:

05-Fakultas Ekonomi dan Bisnis
05-Fakultas Ekonomi dan Bisnis > Program Diploma III Marketing

Depositing User:

Mrs. Ayu Rahmawati Juhri

Date Deposited:

09 Oct 2023 12:07

Last Modified:

09 Oct 2023 12:07

URI:

http://eprints.untirta.ac.id/id/eprint/29903

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