ANALISIS POLA SALURAN PEMASARAN JAGUNG (Zea mays L) (Suatu Kasus di Desa Dangdang Kecamatan Cisauk Kabupaten Tangerang)

Fitria Aprini Purcahyani, Devi (2015) ANALISIS POLA SALURAN PEMASARAN JAGUNG (Zea mays L) (Suatu Kasus di Desa Dangdang Kecamatan Cisauk Kabupaten Tangerang). S1 thesis, Universitas Sultan Ageng Tirtayasa.

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Abstract

ABSTRACT DEVI FITRIA APRINI PURCAHYANI.2014.Pattern Analysis Marketing Channels Corn (Zea mays L) (A Case in the District Cisauk Dangdang Village Tangerang regency). Under direction of AHMAD BUKHARI and ANDJAR ASTUTI . Increase corn as animal feed raw materials and the development of the livestock industry . One of the maize production center in the village of Dangdang, District Cisauk, Tangerang . This study aims to determine: Patterns marketing channels, agencies and marketing functions, costs, margins, profit, the farmer's share of marketing, technical and economic efficiency in the marketing of maize from the village of Dangdang, Cisauk Subdistrict, Tangerang Regency. This study used a purposive method to determine the location of the research, census method for respondents and snowball sampling method to follow the marketing agencies. The results obtained from this study, there are three patterns of marketing channels, namely: Patterns channel I of the farmer - traders village - consumer, channel pattern II of farmer - traders village - merchant - consumer retailers and channel pattern III of farmer - traders village -pedagang large - consumers. Marketing agencies involved namely the middle Village, wholesalers and retailers of third traders do marketing functions . Marketing channel patterns I, II , III spend their marketing Rp 550 / kg ; Rp 825 / kg ; Rp 575 / kg with a total margin of Rp 1,600 / kg ; Rp 1,900 / kg ; Rp 1,400 / kg and a total profit of Rp 1,050 / kg ; Rp 1,075 / kg ; Rp 825 / kg and the farmer 's share of 56.76 %, 52.5 % : 60 % . The technical efficiency found in channel pattern III of 12.7 kg / km and economical efficiency in channel pattern I of 1.90 . Keywords: Corn, Marketing Channels, Pattern

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