Mudrika Adlani, Annisa (2023) ANALISIS TINGKAT KEPUASAN KONSUMEN TERHADAP RUMAH MAKAN RISKA APRILIA. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.

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Abstract

This study aims to determine the characteristics of consumers of Riska Aprilia Restaurant products. The second objective of this study was to determine the level of customer satisfaction with the attributes of Riska Aprilia Restaurant. Types and sources of data using primary and secondary data. The sampling technique for respondents used the accidental sampling technique with a population of 100 respondents according to the variables used. This research method uses Validity Test, Reliability Test, Descriptive Analysis, Customer Satisfaction Index (CSI) and Importance Performance Analysis (IPA). Based on the results of the calculation of the Customer Satisfaction Index (CSI), the consumer satisfaction index of the Riska Aprilia Restaurant is 83.47 percent and can be categorized as very satisfied. From the Importance Performance Analysis (IPA) analysis, the management of the Riska Aprilia Restaurant needs to improve the performance of several attributes, namely the presence of signboards and cleanliness of the room.

Item Type:	Thesis (S1)
Contributors:	Contribution Contributors NIP/NIM Thesis advisor Supriyo Wibowo, Aris 196307272006041001 Thesis advisor Gunawan, Gugun 196211102000121001
Additional Information:	Penelitian ini bertujuan untuk: (1) Menganalisis karakteristik konsumen produk Rumah Makan Riska Aprilia. (2) Menganalisis tingkat kepuasan konsumen terhadap atribut Rumah Makan Riska Aprilia. Jenis penelitian ini adalah deskriptif kuantitatif. Data yang digunakan adalah data primer dan sekunder. Teknik pengambilan sampel responden menggunakan teknik Accidental sampling dengan populasi 100 reponden sesuai dengan variabel yang digunakan. Metode penelitian ini menggunakan Uji Validitas, Uji Reabilitas, Analisis Deskriptif, Customer Satisfaction Index (CSI) dan Importance Performance Analysis (IPA). Hasil analisis deskriptif menunjukkan bahwa karakteristik umum konsumen Rumah Makan Riska Aprilia adalah mayoritas responden dengan jenis kelamin laki-laki berusia 26-35 tahun, berdomisili di Tangerang, berprofesi sebagai buruh dengan tingkat pendidikan terakhir SMA, dengan tingkat pendapatan di rentang 3-6 juta dan berstatus menikah. Hasil perhitungan Customer Satisfaction Index (CSI) menunjukkan bahwa indeks kepuasan konsumen Rumah Makan Riska Aprilia adalah sebesar 83.47 persen dan dapat dikategorikan sangat puas. Hasil analisis Importance Performace Analysis (IPA) adalah pihak pengelola Rumah Makan Riska Aprilia perlu memperbaiki kinerja beberapa atribut yaitu keberadaan papan nama dan kebersihan ruangan.
Uncontrolled Keywords:	restaurant, consumer characteristics, IPA, CSI
Subjects:	H Social Sciences > HA Statistics S Agriculture > S Agriculture (General)
Divisions:	04-Fakultas Pertanian 04-Fakultas Pertanian > 54201-Program Studi Agribisnis
Depositing User:	Annisa Mudrika Adlani
Date Deposited:	20 Sep 2023 15:21
Last Modified:	20 Sep 2023 15:21
URI:	http://eprints.untirta.ac.id/id/eprint/29495

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