Arief Ramadani Putra, Mochamad (2023) E CATALOG MARKETING CHANNEL PADA PT. KIMIA FARMA TRADING AND DISTRIBUTION CABANG SERANG. D3 thesis, Universitas sultan ageng tirtayasa.
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Abstract
The purpose of this Final Project is to find out the application of catalog media carried out by PT Kimia Farma Trading And Distribution Serang Branch. The method in this final project uses a descriptive method using primary and secondary data through data collection using observation, interviews, documentation and literature methods. The results in this final project are the application of marketing channels used by PT Kimia Farma Trading And Distribution Serang Branch using the e catalog of the government goods / services procurement policy agency (lkpp) as a promotional medium carried out by PT Kimia Farma Trading And Distribution Serang Branch. The target market is only government agencies and government hospitals and the process of meeting consumer needs uses a level 1 industrial marketing channel system from producers, industrial distributors, to industrial customers.
| Item Type: | Thesis (D3) | |||||||||
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| Additional Information: | Tujuan Tugas Akhir ini untuk mengetahui penerapan media katalog yang dilakukan oleh PT Kimia Farma Trading And Distribution Cabang Serang. Metode dalam tugas akhir ini memakai metode desktiptif dengan menggunakan data primer dan sekunder melalui pengumpulan data dengan metode observasi, wawancara, dokumentasi dan kepustakaan. Hasil dalam tugas akhir ini penerapan saluran pemasaran yang di pakai oleh PT Kimia Farma Trading And Distribution Cabang Serang menggunakan e catalog lembaga kebijakan pengadaan barang/jasa pemerintah (lkpp) sebagai media promosi yang dilakukan oleh PT Kimia Farma Trading And Distribution Cabang Serang. Adapun target pasar yang di tuju hanya instansi-instansi pemerintahan dan rumah sakit pemerintah dan proses pemenuhan kebutuhan konsumen menggunakan sistem saluran pemasaran industri tingkat 1 dari produsen, distributor industri, sampai ke pelanggan industri. | |||||||||
| Uncontrolled Keywords: | Catalog Promotion, Marketing Channels, PT. Chemical Trade And Distribution Serang Branch Promosi Katalog, Saluran Pemasaran, PT. Kimia Farma Trading And Distribution Cabang Serang | |||||||||
| Subjects: | R Medicine > RA Public aspects of medicine > RA0421 Public health. Hygiene. Preventive Medicine R Medicine > RS Pharmacy and materia medica |
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| Divisions: | 05-Fakultas Ekonomi dan Bisnis 05-Fakultas Ekonomi dan Bisnis > Program Diploma III Marketing |
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| Depositing User: | Mochamad Arief Ramadani Putra | |||||||||
| Date Deposited: | 20 Sep 2023 10:08 | |||||||||
| Last Modified: | 20 Sep 2023 10:08 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/29446 |
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