TAQIYYAH RABBANIA, HAYA (2023) ANALISIS STRATEGI BERSAING PASAR BISNIS AQIQAH PADA PONDOK AQIQAH, KECAMATAN CURUG, KABUPATEN TANGERANG. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
Tangerang Regency is an area where this region has a market share that is quite open, thus creating the potential for rapid business growth. One of the business units that is starting to develop in Tangerang Regency is the aqiqah business. Pondok Aqiqah business competition is getting more competitive than before due to the higher number of Aqiqah business in Tangerang Regency. The rapid growth of the aqiqah business has made Pondok Aqiqah able to build and develop the right strategy. This study aimed to identify the internal and external factors of Pondok Aqiqah and formulate a market competitive strategies in Pondok Aqiqah. The methods of this study was IFE matrix, EFE matrix, IE matrix, and the SWOT matrix. The results of the IE matrix analysis showes that Pondok Aqiqah is in the hold and maintain stage. The result of SWOT analysis identified nine competitive strategies formulations that can be implemented by Pondok Aqiqah.
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | Kabupaten Tangerang merupakan daerah memiliki pangsa pasar yang cukup terbuka, sehingga menciptakan potensi pertumbuhan bisnis yang pesat. Salah satu unit bisnis yang mulai berkembang di Kabupaten Tangerang adalah usaha aqiqah. Persaingan usaha Pondok Aqiqah semakin kompetitif dari sebelumnya karena semakin banyaknya usaha Aqiqah di Kabupaten Tangerang. Pesatnya pertumbuhan bisnis aqiqah membuat Pondok Aqiqah perlu mengembangkan strategi yang tepat. Penelitian ini bertujuan untuk mengidentifikasi faktor internal dan eksternal Pondok Aqiqah dan merumuskan strategi bersaing pasar di Pondok Aqiqah. Metode penelitian ini adalah matriks IFE, matriks EFE, matriks IE, dan matriks SWOT. Hasil analisis matriks IE menunjukkan bahwa Pondok Aqiqah berada pada sel pertahankan dan pelihara. Hasil analisis SWOT merumuskan sembilan strategi bersaing yang dapat diterapkan oleh Pondok Aqiqah. | |||||||||
| Uncontrolled Keywords: | Keyword: aqiqah business, competitive strategy, IE matrix, strategic management, SWOT matrix. | |||||||||
| Subjects: | S Agriculture > S Agriculture (General) | |||||||||
| Divisions: | 04-Fakultas Pertanian 04-Fakultas Pertanian > 54201-Program Studi Agribisnis |
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| Depositing User: | Mrs Haya Taqiyyah Rabbania | |||||||||
| Date Deposited: | 31 Oct 2023 10:49 | |||||||||
| Last Modified: | 31 Oct 2023 10:49 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/28974 |
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