Rahmani, Selvi (2023) Pengaruh Religiositas, Prinsip Konsumsi dan Gaya Hidup Islami Terhadap Keputusan Pembelian Menggunakan Shopee Paylater Dalam Perspektif Ekonomi Islam. S1 thesis, Universitas Sultan Ageng Tirtayasa.
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Abstract
The study aims to know the influence of religiousity, consumption principles, and Islamic lifestyle on purchasing decisions using Shopee paylater in an Islamic economic perspective on students majoring in Sharia Economics University of Sultan Ageng Tirtayasa. The sampling technique used in this study is purposive sampling, this technique is used due to certain criteria or considerations in students. The sample in the study totaled 70 respondents. The data collection method using questionnaires and test tools used is the likert scale. The analytical tools used are validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, hypothesis test (test and f test), and determination coefficient test R2. Using IBM SPSS Statistics 23 Software. The results of regression measurements with the equation Y = 2,926 +0.373 X1 + 0.467 X2+ 0.867 X3 + e and adjusted R square data of 0.553 this means 55.3% variables of religiousity, consumption principle, and Islamic lifestyle influence on purchasing decisions using Shopee paylater, while the remaining 44.7% are affected by other variables not discussed in the study. The results of this study partially (test) states that, the religious variable has a t calculation value > t table 3,051 > 1,668 and a significant level of 0.003 < 0.05 means that religiousity has a significant influence on the purchase decision, the principle variable has a t calculation value > t table 3,665 > 1,668 and a significant level of 0.000 < 0.05 means the principle of consumption has a significant influence on the purchase decision, and Islamic lifestyle variables have a t count value <t table which is 0.446 < 1.668 and a significant level of 0.657 > 0.05 means that Islamic lifestyle has no significant influence on buying decisions. Simultaneous research results (f) have a Fhitung value >Ftable (29,445 >2.74) and a significant level (0.000 < 0.05) means religiousity, consumption principle, and Islamic lifestyle simultaneously have an influence on buying decisions using Shopee paylater
Item Type: | Thesis (S1) | |||||||||
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Additional Information: | Penelitian ini bertujuan untuk mengetahui pengaruh religiositas, prinsip konsumsi, dan gaya hidup Islami terhadap keputusan pembelian menggunakan Shopee paylater dalam perspektif ekonomi Islam pada mahasiswa jurusan Ekonomi Syariah Universitas Sultan Ageng Tirtayasa. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah purposive sampling, Teknik ini digunakan karena adanya kriteria atau pertimbangan tertentu pada mahasiswa. Sampel dalam penelitian ini berjumlah 70 responden. Metode pengumpulan data menggunakan kuesioner dan alat uji yang digunakan adalah skala likert. Alat analisis yang digunakan adalah uji validitas, uji reliabilitas, uji normalitas, uji multikolinearitas, uji heteroskedastisitas, analisis regresi linear berganda, uji hipotesis (uji t dan uji f),dan uji koefisien determinasi R2. Dengan menggunakan software IBM SPSS Statistics 23. Diperoleh hasil pengukuran regresi dengan persamaan Y = 2,926 + 0,373 X1 + 0,467 X2+ 0,867 X3 + e dan data adjusted R square sebesar 0,553 hal ini berarti 55,3% variabel pengaruh religiositas, prinsip konsumsi, dan gaya hidup Islami terhadap keputusan pembelian menggunakan Shopee paylater, sedangkan 44,7% sisanya dipengaruhi oleh variabel lain yang tidak dibahas dalam penelitian ini. Hasil penelitian ini secara parsial (uji t) menyatakan bahwa, variabel religiositas memiliki nilai t hitung > t tabel yaitu 3,051> 1,668 dan taraf signifikan 0,003 < 0,05 artinya religiositas memiliki pengaruh signifikan terhadap keputusan pembelian, variabel prinsip konsumsi memiliki nilai t hitung > t tabel yaitu 3,665 >1,668 dan taraf signifikan 0,000 < 0,05 artinya prinsip konsumsi memiliki pengaruh signifikan terhadap keputusan pembelian, dan variabel gaya hidup Islami memiliki nilai t hitung < t tabel yaitu 0,446 < 1,668 dan taraf signifikan 0,657 > 0,05 artinya gaya hidup Islami tidak memiliki pengaruh signifikan terhadap keputusan pembelian. Hasil penelitian secara simultan (uji f) memiliki nilai Fhitung >Ftabel (29,445 > 2,74) dan taraf signifikan (0,000 < 0,05) artinya religiositas, prinsip konsumsi, dan gaya hidup Islami secara simultan memiliki pengaruh terhadap keputusan pembelian menggunakan Shopee paylater | |||||||||
Uncontrolled Keywords: | Consumption Principles, Islamic Lifestyle, Purchasing Decisions, Religosity & Shopee Paylater Gaya Hidup Islami, Keputusan Pembelian, Prinsip Konsumsi, Religiositas & Shopee Paylater | |||||||||
Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HN Social history and conditions. Social problems. Social reform |
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Divisions: | 05-Fakultas Ekonomi dan Bisnis 05-Fakultas Ekonomi dan Bisnis > Program Sarjana Ekonomi Syariah |
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Depositing User: | Selvi Rahmani | |||||||||
Date Deposited: | 24 Aug 2023 14:47 | |||||||||
Last Modified: | 30 Oct 2023 15:09 | |||||||||
URI: | http://eprints.untirta.ac.id/id/eprint/28920 |
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