SARAJEVO, EVO (2022) STRATEGI PENGEMBANGAN USAHA TERNAK BEBEK PEDAGING DI TENGAH PANDEMI COVID 19 PADA KELOMPOK TANI MITRA TANI DESA SUKAMAJU KECAMATAN LABUAN KABUPATEN PANDEGLANG BANTEN. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
The purpose of the study was to determine the impact of identification and analysis of internal and external factors that affect the broiler duck farming business in the Mitra Tani farmer group, Sukamaju Village, Labuan District, Pandeglang Regency, Banten. Designing a development strategy to develop a broiler duck farming business in the Mitra Tani farmer group, Sukamaju Village, Labuan District, Pandeglang Regency in the face of the Covid-19 pandemic. The type of research used is descriptive qualitative research and descriptive quantitative. Types and sources of data using primary data and secondary data. The sampling technique of 6 respondents used interview techniques with research criteria. This research method uses IFE Matrix, EFE Matrix, and Swot Matrix. The results showed that the IFE matrix in the Mitra Tani farmer group in Sukamaju Village had a total score of 2.815 with the main strength having a business license with a score of 0.429. The main weakness of this farmer group is the manual/non-digital system with a score of 0.331. While the EFE matrix obtained a total score of 2.650 with the main opportunity for farmer groups is farmer group customer loyalty with a score of 0.463. The main threat faced by farmer groups is the emergence of similar business competitors with a score of 0.394. The results of the I-E matrix indicate that the position of the farmer group is in cell V, which is in a hold and maintain condition. Strategies that fit this quadrant are market penetration and product development. The results of the SWOT matrix obtained eight alternative strategies for developing Mitra Tani farmer groups in Sukamaju Village.
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | Skripsi ini berjudul “Strategi Pengembangan Usaha Ternak Bebek Pedaging di Tengah Pandemi Covid-19 Pada Kelompok Tani Mitra Tani Desa Sukamaju Kecamatan Labuan Kabupaten Pandeglang Banten”. Tujuan penelitian ini adalah untuk mengidentifikasi dan menganalisis faktor-faktor internal dan eksternal yang mempengaruhi pendapatan usaha peternakan bebek pedaging pada kelompok tani Mitra Tani Desa Sukamaju Kecamatan Labuan Kabupaten Pandeglang Banten. Serta merancang strategi pengembangan untuk mengembangkan usaha peternakan bebek pedaging pada kelompok tani Mitra Tani Desa Sukamaju Kecamatan Labuan Kabupaten Pandeglang dalam menghadapi pandemi Covid-19. Dari hasil analisis SWOT diperoleh empat tipe strategi meliputi: Strategi S-O (Strength and Opportunity); 1) Melakukan promosi dan survey ke restoran terdekat untuk menjual serta menawarkan daging bebek dengan harga bersaing. 2) Membuka dan menjual daging bebek secara online di platform media sosial. Strategi W-O (Weakness and Opportunity); 1) Mengembangkan teknologi pengolahan ternak bebek. 2) Mempertahankan produksi dan melakukan pemasaran dengan lebih masif. Strategi S-T (Strength and Threat); 1) Melakukan pengembangan terhadap pengolahan daging bebek. 2) Memberikan potongan harga atau insentif kepada pelanggan setia. Strategi W-T (Weakness and Threat); 1) Melakukan hubungan mitra dengan kelompok tani lain. 2) Melakukan kerjasama dengan pemerintah setempat untuk mengembangkan peternakan bebek. | |||||||||
| Uncontrolled Keywords: | Covid-19, Development Strategi, Broiler Duck, Mitra Tani Desa Sukamaju Covid-19, Strategi Pengembangan, Bebek Pedaging, Mitra Tani Desa Sukamaju | |||||||||
| Subjects: | S Agriculture > S Agriculture (General) | |||||||||
| Divisions: | 04-Fakultas Pertanian 04-Fakultas Pertanian > 54201-Program Studi Agribisnis |
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| Depositing User: | Mr Evo Sarajevo | |||||||||
| Date Deposited: | 27 Oct 2023 15:45 | |||||||||
| Last Modified: | 27 Oct 2023 15:45 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/28803 |
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