AL-AZIZ, SYIHABUDDIN (2023) PENGARUH INTENSITAS KOMPETISI PASAR DAN STRATEGI ORGANISASI TERHADAP KINERJA MANAJERIAL UKM MELALUI SISTEM INFORMASI AKUNTANSI MANAJEMEN. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
This study aims to analyze the Effect of Market Competition Intensity and Organizational Strategy on SME Managerial Performance through Management Accounting Information System. This research is a type of quantitative research, data collected using primary data and questionnaires to obtain information from respondents, namely managers and / or owners of restaurant SMEs in Serang City. The analysis method used is Structural Equation Modeling (SEM) with Partial Least Square (PLS) with smartPLS software analysis tool version 3. The results of this study are 1) the intensity of market competition affects managerial performance. 2) The intensity of market competition affects the management accounting information system. 3) Management accounting information systems affect managerial performance. 4) Organizational strategy affects managerial performance. 5) Organizational strategy affects management accounting information systems. 6) The intensity of market competition affects managerial performance mediated by management accounting information systems. 7) Organizational strategy affects managerial performance mediated by management accounting information systems.
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | Penelitian ini bertujuan untuk menganalisis Pengaruh Intensitas Kompetisi Pasar dan Strategi Organisasi terhadap Kinerja Manajerial UKM Melalui Sistem Informasi Akuntansi Manajemen. Penelitian ini merupakan jenis penelitian kuantitatif, data yang dikumpulkan menggunakan data primer dan kuesioner untuk memperoleh informasi dari responden yaitu manajer dan atau pemilik UKM rumah makan di Kota Serang. Metode analisis yang digunakan adalah Structural Equation Modelling (SEM) dengan Partial Least Square (PLS) dengan alat analisis software smartPLS versi 3. Hasil penelitian ini adalah 1) intensitas kompetisi pasar berpengaruh terhadap kinerja manajerial. 2) intensitas kompetisi pasar berpengaruh terhadap sistem informasi akuntansi manajemen. 3) sistem informasi akuntasi manajemen berpengaruh terhadap kinerja manajerial. 4) strategi organisasi berpengaruh terhadap kinerja manajerial. 5) strategi organisasi berpengaruh terhadap sistem informasi akuntansi manajemen. 6) intensitas kompetisi pasar berpengaruh terhadap kinerja manajerial yang dimediasi sistem informasi akuntansi manajemen. 7) strategi organisasi berpengaruh terhadap kinerja manajerial yang dimediasi oleh sistem informasi akuntansi manajemen. | |||||||||
| Uncontrolled Keywords: | Market Competition Intensity, Organizational Strategy, Management Accounting Information System, and Managerial Performance. Intensitas Kompetisi Pasar, Strategi Organisasi, Sisitem Informasi Akuntansi Manajemen, dan Kinerja Manajerial. | |||||||||
| Subjects: | H Social Sciences > HB Economic Theory | |||||||||
| Divisions: | 05-Fakultas Ekonomi dan Bisnis 05-Fakultas Ekonomi dan Bisnis > 62201-Program Sarjana Akuntansi |
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| Depositing User: | Mr syihabuddin al aziz | |||||||||
| Date Deposited: | 26 Oct 2023 09:51 | |||||||||
| Last Modified: | 26 Oct 2023 09:51 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/28684 |
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