Triani, Devi (2023) STRATEGI PT. BANK PEMBANGUNAN DAERAH BANTEN CABANG PANDEGLANG DALAM MENINGKATKAN KEPUASAN NASABAH. D3 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
The purpose of preparing this Final Project is to find out the Strategy of PT. Bank Pembangunan Daerah Banten Pandeglang subdivision in increasing customer satisfaction. The writing method used is a descriptive method. The type of data collected is primary data obtained from customer service and customers from PT. Bank Pembangunan Daerah Banten Pandeglang subdivision. Meanwhile, secondary data is obtained directly from books, journals, companies and online from the internet. Data collection in this final project uses interviews, observations, and secondary data documentation. The results of the final project that PT. Bank Pembangunan Daerah Banten Pandeglang subdivision to increase customer satisfaction namely Relationship Marketing Strategy, Unconditional Service Guarantee Strategy and Effective Complaint Handling Strategy.
| Item Type: | Thesis (D3) | |||||||||
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| Additional Information: | Tujuan penyusunan Tugas Akhir ini adalah untuk mengetahui strategi PT. Bank Pembangunan Daerah Banten cabang Pandeglang dalam meningkatkan kepuasan nasabah. Metode penulisan yang digunakan adalah metode deskriptif. Jenis data yang dikumpulkan adalah data primer yang didapat dari customer service dan nasabah PT. Bank Pembangunan Daerah Banten Cabang Pandeglang. Sedangkan, data sekunder diperoleh secara langsung dari Buku, Jurnal, Perusahaan maupun secara online dari internet. Pengumpulan data dalam tugas akhir ini menggunakan wawancara, observasi, dan dokumentasi data sekunder. Hasil dari tugas akhir bahwa strategi PT. Bank Pembangunan Daerah Banten untuk meningkatkan kepuasan nasabah yaitu Strategi Relationship Marketing, Strategi Unconditional Service Guarantes dan Strategi Penangan Keluhan yang Efektif. | |||||||||
| Uncontrolled Keywords: | Strategy, Customer Satisfaction, PT. Bank Banten Strategi, Kepuasan Nasabah, PT. Bank Banten | |||||||||
| Subjects: | H Social Sciences > H Social Sciences (General) | |||||||||
| Divisions: | 05-Fakultas Ekonomi dan Bisnis > Program Diploma III Marketing 05-Fakultas Ekonomi dan Bisnis |
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| Depositing User: | mrs Devi Triani | |||||||||
| Date Deposited: | 22 Aug 2023 11:49 | |||||||||
| Last Modified: | 12 Oct 2023 11:11 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/28411 |
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