HAMZAH AL-BANTANI, NABIL (2023) KOMUNIKASI POLITIK RATU ATI MARLIATI-SOKHIDIN PADA PEMILIHAN KEPALA DAERAH KOTA CILEGON TAHUN 2020. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
How was the political communication carried out by the Ati-Sokhidin political dynasty pair who suffered defeat in The Regional Head Election of Cilegon City 2020. Lasswell's theory of political communication elements is used to see the phenomenon of the defeat of the Ati-Sokhidin pair. This study uses a qualitative research method with a case study approach. The result of this study is that Ati cannot escape the bad image of being part of a corruption dynasty because he is affiliated with the previous leader who was exposed to corruption cases. Ati-Sokhidin has a jargon message "Sukses Cilegon Tak Boleh Henti" which aims to improve the image of the previous leader and framing that Cilegon City is advanced and successful. The message was not what the community wanted. There were several problems and obstacles that became factors causing Ati-Sokhidin's defeat in the The Regional Head Election of Cilegon City 2020. The 2015 coalition broke up and parties that used to be in the same carriage with the dynasty dared to leave and form a new coalition. The split of the Golkar and Gerindra party loyalist votes. Miscommunication in the field and ineffective campaigning through social media. The absence of a replacement for the charismatic figures of Aat and Iman. Ati and Sokhidin were new politicians and Edi as the mayor and senior figure was not as influential as Iman. With the defeat of Ati-Sokhidin, it indicates that the power of political dynasties in the The Regional Head Election of Cilegon City 2020 is starting to weaken. This can be seen with the parties that used to be in the same carriage with the glass coming out and forming new alliances and becoming opponents.
| Item Type: | Thesis (S1) | ||||||
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| Additional Information: | Bagaimana komunikasi politik yang dilakukan oleh pasangan dinasti politik Ati-Sokhidin yang mengalami kekalahan di pilkada Kota Cilegon 2020. Teori unsur komunikasi politik oleh Lasswell digunakan untuk melihat fenomena kekalahan pasangan Ati-Sokhidin. Studi ini menggunakan metode penelitian kualitatif pendekatan studi kasus. Hasil penelitian ini ialah Ati tidak bisa lepas dari citra buruk sebagai bagian dari dinasti korupsi karena terafilisi dengan pemimpin sebelumnya yang terkena kasus korupsi. Ati-Sokhidin memiliki pesan jargon “Sukses Cilegon Tak Boleh Henti” yang bertujuan untuk menaikan citra pemimpin sebelumnya dan memframing bahwa Kota Cilegon sudah maju dan sukses. Pesan tersebut justru tidak diinginkan masyarakat. Terdapat beberapa masalah dan hambatan yang menjadi faktor penyebab kekalahan Ati-Sokhidin di pilkada 2020. Pecahnya koalisi 2015 dan partai-partai yang dulunya satu gerbong dengan dinasti berani keluar dan membentuk koalisi baru. Pecahnya suara loyalis Partai Golkar dan Gerindra. Terjadinya miskomunikasi di lapangan dan tidak efektifnya kampanye melalui media sosial. Tidak adanya sosok pengganti tokoh karismatik Aat dan Iman. Ati dan Sokhidin yang merupakan politisi baru dan Edi selaku wali kota dan tokoh senior pengaruhnya tidak sekuat Iman. Dengan kekalahan Ati-Sokhidin menandakan kekuatan dinasti politik di pilkada Kota Cilegon 2020 mulai melemah. Ditandai dengan partai-partai yang dulunya satu gerbong dengan dinasti keluar dan membentuk koalisi baru serta menjadi lawan di pilkada Kota Cilegon 2020. | ||||||
| Uncontrolled Keywords: | Political communication, Elections, Incumbent, Political dynasty. Komunikasi politik, Pilkada, Petahana, Dinasti politik. | ||||||
| Subjects: | J Political Science > JA Political science (General) Communication > Communication (General) |
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| Divisions: | 06-Fakultas Ilmu Sosial dan Ilmu Politik 06-Fakultas Ilmu Sosial dan Ilmu Politik > 65201-Program Studi Ilmu Pemerintahan |
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| Depositing User: | Mr Nabil Hamzah Al-Bantani | ||||||
| Date Deposited: | 12 Oct 2023 11:53 | ||||||
| Last Modified: | 12 Oct 2023 11:53 | ||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/28401 |
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