SEPTINA EKA PUTRI, DEWI (2023) PENGARUH BRAND IMAGE, BRAND TRUST, PERCEIVED QUALITY, DAN CUSTOMER SATISFACTION TERHADAP BRAND LOYALTY PADA PELANGGAN KEDAI KOPI RUANG RUMI DI KABUPATEN TANGERANG. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.

	Text (SKRIPSI) Dewi Septina Eka Putri_4441190084_Fulltext.pdf Restricted to Registered users only Download (1MB)
	Text (SKRIPSI) Dewi Septina Eka Putri_4441190084_01.pdf Restricted to Registered users only Download (511kB)
	Text (SKRIPSI) Dewi Septina Eka Putri_4441190084_02.pdf Restricted to Registered users only Download (171kB)
	Text (SKRIPSI) Dewi Septina Eka Putri_4441190084_03.pdf Restricted to Registered users only Download (223kB)
	Text (SKRIPSI) Dewi Septina Eka Putri_4441190084_04.pdf Restricted to Registered users only Download (377kB)
	Text (SKRIPSI) Dewi Septina Eka Putri_4441190084_05.pdf Restricted to Registered users only Download (10kB)
	Text (SKRIPSI) Dewi Septina Eka Putri_4441190084_Ref.pdf Restricted to Registered users only Download (92kB)
	Text (SKRIPSI) Dewi Septina Eka Putri_4441190084_Lamp.pdf Restricted to Registered users only Download (765kB)

Abstract

This research purpose to analyze the effect of brand image, brand trust, perceived quality, and customer satisfaction on customer brand loyalty at the Ruang Rumi coffee shop and analyze the dominant factors that influence customer brand loyalty at the Ruang Rumi coffee shop. The method used is non-probability sampling with accidental sampling and the number of samples is 100 respondents. The analysis technique used is multiple linear regression analysis. The results of this study indicate that partially the brand image variable (X1) and customer satisfaction variable (X4) have a significant effect on brand loyalty at the Ruang Rumi coffee shop customers while the brand trust variable (X2) and perceived quality variable (X3) have no significant effect on brand loyalty to Ruang Rumi coffee shop customers. Simultaneously the variables brand image (X1), brand trust (X2), perceived quality (X3) and customer satisfaction (X4) have a significant effect on brand loyalty at Ruang Rumi coffee shop customers. The dominant influence is on the variable customer satisfaction (X4) with a significance value of 0.000.

Item Type:	Thesis (S1)
Contributors:	Contribution Contributors NIP/NIM Thesis advisor ALIUDIN, ALIUDIN 197008052002121001 Thesis advisor MEUTIA, MEUTIA 197208282003122001
Additional Information:	Penelitian ini bertujuan untuk menganalisis pengaruh brand image, brand trust, perceived quality, dan customer satisfaction terhadap brand loyalty pelanggan kedai kopi Ruang Rumi dan menganalisis faktor dominan yang mempengaruhi brand loyalty pelanggan kedai kopi Ruang Rumi. Metode yang digunakan adalah non probability sampling dengan accidental sampling dan jumlah sampel sebanyak 100 responden. Teknik analisis yang digunakan adalah analisis regresi linier berganda. Hasil penelitian ini menunjukkan bahwa secara parsial variabel brand image (X1) dan variabel customer satisfaction (X4) berpengaruh signifikan terhadap brand loyalty pada pelanggan kedai kopi Ruang Rumi sedangkan variabel brand trust (X2) dan variabel perceived quality (X3 ) tidak berpengaruh signifikan terhadap brand loyalty pelanggan kedai kopi Ruang Rumi. Secara simultan variabel brand image (X1), brand trust (X2), perceived quality (X3) dan customer satisfaction (X4) berpengaruh signifikan terhadap brand loyalty pelanggan kedai kopi Ruang Rumi. Pengaruh dominan terdapat pada variabel customer satisfaction (X4) dengan nilai signifikansi 0,000.
Uncontrolled Keywords:	Brand Image, Brand Trust, Perceived Quality, Customer Satisfaction, Brand Loyalty
Subjects:	S Agriculture > S Agriculture (General)
Divisions:	04-Fakultas Pertanian 04-Fakultas Pertanian > 54201-Program Studi Agribisnis
Depositing User:	Dewi Septina Eka Putri
Date Deposited:	12 Oct 2023 09:55
Last Modified:	12 Oct 2023 09:55
URI:	http://eprints.untirta.ac.id/id/eprint/28326

Actions (login required)

View Item