AGUSTIN, SAZA (2023) PERAN GREEN TRUST DALAM MENINGKATKAN GREEN PURCHASE INTENTION (Studi Pada Air Minum Dalam Kemasan Ades di Kecamatan Waringinkurung). S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
This study aims to test, analyze, and prove how the role of Green Trust is in increasing the relationship between Green Perceived Value and Green Purchase Intention, as well as how green purchase quality influences Green Trust and Green Purchase Intention. The research method used is quantitative with a descriptive approach. This study collected data based on questionnaires, literature studies, and observations. The population in this study were residents of Waringinkurung District aged 18–40 years, with a sample of 170 respondents using the purposive sampling technique. The data analysis method used is structural equation modeling (SEM) with the SmartPLS 3.3.3 analysis tool. This study has the result that Green Perceived Value (X1) has a positive and significant effect on Green Purchase Intention (Y), Green Perceived Quality (X2) has no positive and significant effect on Green Purchase Intention (Y), Green Perceived Value (X1) has a positive and significant effect on Green Trust (Z), Green Perceived Quality (X2) has a positive and significant effect on Green Purchase Intention (Y), Green Trust (Z) has a positive and significant effect on Green Purchase Intention (Y), and Green Trust (Z) is able to mediate the effect of Green Perceived Value on Green Purchase Intention (Y), and Green Trust (Z) is able to mediate the effect of Green Perceived Value on Green Purchase Intention Keyword: Green Perceived Value, Green Perceived Quality, Green Trust, Green Purchase Intention.
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | Penelitian ini bertujuan untuk menguji dan menganalisis serta membuktikan bagaimana peranan Green Trust dalam meningkatkan Hubungan Green Perceived Value dengan Green Purchase Intenton dan juga Bagaimana Pengaruh Green Purchase Quality terhadap Green Trust dan Green Purchase Intention. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan deskriptif. Penelitian ini melakukan pengumpulan data berdasarkan kuesioner, studi kepustakaan serta observasi. Populasi dalam penelitian ini adalah warga Kecamatan Waringinkurung berusia 18-40 tahun dengan sampel yang digunakan sebanyak 170 responden dengan Teknik penarikan Purposive Sampling. Metode analisis data yang digunakan adalah Structural Equation Modelling (SEM) dengan alat analisis SmartPLS3.3.3. Penelitian ini memiliki hasil bahwa Green Perceived Value (X1) berpengaruh positif dan signifikan terhadap Green Purchase Intention (Y), Green Perceived Quality (X2) tidak berpengaruh positif dan signifikan terhadap Green Purchase Intention (Y), Green Perceived Value (X1) berpengaruh positif dan signifikan terhadap Green Trust (Z), Green Perceived Quality (X2) berpengaruh positif dan signifikan terhadap Green Purchase Intention (Y), Green Trust (Z) berpengaruh positif dan signifikan terhadap Green Purchase Intention (Y) dan Green Trust (Z) mampu memediasi pengaruh Green Perceived Value terhadap Greeen Purchase Intention. Kata Kunci: Green Perceived Value, Green Perceived Quality, Green Trust, Green Purchase Intention. | |||||||||
| Uncontrolled Keywords: | Green Perceived Value, Green Perceived Quality, Green Trust, Green Purchase Intention | |||||||||
| Subjects: | H Social Sciences > HB Economic Theory | |||||||||
| Divisions: | 05-Fakultas Ekonomi dan Bisnis 05-Fakultas Ekonomi dan Bisnis > 61201-Program Sarjana Manajemen |
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| Depositing User: | Mrs Saza Agustin | |||||||||
| Date Deposited: | 23 Aug 2023 16:13 | |||||||||
| Last Modified: | 23 Aug 2023 16:13 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/28204 |
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