HAFIDOH, IDOH (2023) KOMUNIKASI PENANGGULANGAN RISIKO WABAH COVID-19 DI PROVINSI BANTEN. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
The world is in crisis due to the spread of Covid-19. Thousands of people around the world have become victims of this virus. The Covid-19 virus has spread to the territory of Indonesia including Banten Province which causes multidimensional impacts from various sectors including health, social, economic, and education. In dealing with the risk of Covid-19, it requires a risk communication approach, that is exchange of information and views on risk among stakeholders such as government, industry, researchers/academics, mass media, and the public who are members of Satgas Covid-19. This study aims to investigate the implementation of Banten province government risk communication with stakeholders and the utilization of health promotion media in dealing with risks Covid-19. The theoretical basis in this study uses the William Leiss risk communication model. The research was conducted using a qualitative evaluative approach with a case study method. The results of this study are 1) The government of Banten involves five stakeholders, that is government, industry, academics/researchers, the mass media, the community, and each stakeholder has their role in dealing with Covid-19. The channels used to communicate and coordinate are mostly done virtually. But in practice, it is still not optimal because there are several stakeholder roles that the government of Banten is not involved in. 2) The government of Banten uses above-the-line and below-the-line health promotion media strategies to socialize and educate the public about Covid-19. However, the presentation of media content for health promotion still needs to be improved to be more creative, informative, following trends, and public opinion, so that it can meet the information needs of the community.
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | Penelitian ini bertujuan untuk mengetahui pelaksanaan komunikasi risiko pemerintah Provinsi Banten dengan para pemangku kepentingan serta pemanfaatan media promosi kesehatan dalam penanggulangan risiko wabah Covid-19. Landasan teori dalam penelitian ini menggunakan model komunikasi risiko William Leiss. Penelitian dilakukan menggunakan pendekatan kualitatif yang bersifat evaluatif dengan metode studi kasus. Hasil dari penelitian ini adalah 1) Pemprov Banten melibatkan lima stakeholder yaitu pemerintah, industri, akademisi/peneliti, media massa, serta masyarakat, dan setiap stakeholder memiliki perannya masing-masing dalam penanggulangan risiko Covid-19. Saluran yang digunakan untuk berkomunikasi dan berkoordinasi sebagian besar dilakukan secara virtual. Namun pada praktiknya, pelaksanaan penanggulangan risiko Covid-19 di Provinsi Banten masih belum maksimal karena terdapat beberapa peran pemangku kepentingan yang masih kurang dilibatkan. 2) Pemprov Banten menggunakan strategi media promosi kesehatan above the line dan below the line untuk mensosialisasikan dan mengedukasi masyarakat tentang Covid-19. Namun, penyajian konten media untuk promosi kesehatan masih perlu ditingkatkan agar lebih kreatif, informatif, mengikuti trend dan opini publik, sehingga dapat memenuhi kebutuhan informasi masyarakat. | |||||||||
| Uncontrolled Keywords: | Risk Communication, Covid-19 Pandemic, Stakeholder, Health Promotion, Satgas Covid-19 Banten Province Komunikasi Risiko, Pandemi Covid-19, Pemangku Kepentingan, Promosi Kesehatan, Satgas Covid-19 Provinsi Banten | |||||||||
| Subjects: | Communication > Communication (General) | |||||||||
| Divisions: | 06-Fakultas Ilmu Sosial dan Ilmu Politik 06-Fakultas Ilmu Sosial dan Ilmu Politik > 70201-Program Studi Ilmu Komunikasi |
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| Depositing User: | Idoh Hafidoh | |||||||||
| Date Deposited: | 25 Aug 2023 09:56 | |||||||||
| Last Modified: | 25 Aug 2023 09:56 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/27845 |
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