Lestari, Indah (2023) STRATEGI PENGEMBANGAN DINAS KOPERASI DAN UKM DALAM PENGEMBANGAN UMKM OLAHAN PANGAN DI KECAMATAN MALINGPING KABUPATEN LEBAK BANTEN. S1 thesis, Universitas Sultan Ageng Tirtayasa.
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Abstract
This study was prompted by several issues regarding developing food-processing MSMEs in Malingping Sub-district, Lebak Regency, Banten, including limited capital, a lack of facilities, and a lack of managerial training for MSMEs players. This study aimed to discover the Development Strategy of Food-Processing MSMEs in Malingping Sub-district, Lebak Regency, Banten. This study’s theories employed Freddy Rangkuti's (2005:19) SWOT (Strengths, Weaknesses, Opportunities, and Threats) Analysis. This research utilised a quantitative method and a descriptive approach. Based on the IFAS and EFAS matrices calculation, the study's findings indicated that strengths were more significant than deficiencies. Opportunities were superior to threats; thus, aggressive strategic policies are required to develop food-processing MSMEs due to the high strengths and opportunities in the competition. It is suggested that for the development strategy of food-processing MSMEs, MSMEs players participate in training organised by the Office of Cooperatives of MSMEs and those attempting to commence marketing on digital platforms by utilising social media and marketplaces.
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | Penelitian ini di latarbelakangi oleh beberapa permasalahan terkait pengembangan UMKM olahan pangan di Kecamatan Malingping Kabupaten Lebak Banten, diantaranya permodalan yang terbatas, minimnya fasilitas, dan minimnya pelatihan manajerial pelaku UMKM. Penelitian ini bertujuan untuk mengetahui, Strategi Pengembangan UMKM Olahan Pangan di Kecamatan Malingping Kabupaten Lebak Banten. Teori yang digunakan adalah teori Analisis SWOT oleh Freddy Rangkuti (2005:19), yaitu Strengths (Kekuatan) Weakness (Kelemahan) Opportunities (Peluang) Threats (Ancaman). Metode yang digunakan dalam penelitian ini yaitu kuantitatif dengan pendekatan deskriptif. Hasil penelitian berdasarkan perhitungan matriks IFAS dan EFAS menunjukan bahwa kekuatan lebih besar dari kelemahan dan peluang lebih besar dari ancaman sehingga dapat disumpulkan bahwa perlunya mengambil kebijakan strategi agresif dalam rangka pengembangan UMKM olahan pangan, mengingat kekuatan dan peluang yang tinggi ditengah persaingan UMKM. Saran yang menjadi rekomendasi strategi pengembangan UMKM olahan pangan pelaku UMKM untuk mengikuti pelatihan yang diselenggarakan oleh Dinas Koperasi Usaha Kecil dan Menengah, selain itu juga pelaku UMKM berusaha memulai pemasaran di platform digital minimal memanfaatkan media sosial dan market place yang bisa digunakan. | |||||||||
| Uncontrolled Keywords: | Development Strategy, Food-Processing MSMEs. Strategi Pengembangan, UMKM Olahan Pangan. | |||||||||
| Subjects: | H Social Sciences > Public Administration | |||||||||
| Divisions: | 06-Fakultas Ilmu Sosial dan Ilmu Politik 06-Fakultas Ilmu Sosial dan Ilmu Politik > 63201-Program Studi Administrasi Publik |
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| Depositing User: | Mrs Indah Lestrai | |||||||||
| Date Deposited: | 09 Aug 2023 09:56 | |||||||||
| Last Modified: | 09 Aug 2023 09:56 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/27816 |
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