Asyiffa, Anindyahita (2023) STRATEGI PENGEMBANGAN USAHA KERIPIK PISANG ROLL (SUATU KASUS PADA KAMI SUKA DI DESA KARANG SURAGA, KECAMATAN SERANG, KABUPATEN SERANG). S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
Kami Suka banana chips Micro, Small and Medium Enterprises (MSME) is a businesses that produces banana chips in Serang Regency. Kami Suka has been running for six years, the banana chips market area has not yet shown progress. The purpose of this study was to analyze internal and external environmental factors in the Kami Suka banana roll chips business and formulate appropriate alternative strategies to be applied to the Kami Suka banana roll chips business. The methods used in this study were the IFE matrix, EFE matrix, IE matrix, SWOT matrix, and QSPM matrix. The result of this research show that internal factors consist of 5 strength factors and 8 weakness factors. The external factor consists of 4 opportunity factors and 4 threat factors. IE matrix shows the position of Kami Suka banana chips in quadrant V (holding on and maintaining the position). The SWOT matrix formulates 9 alternative strategies and the QSPM matrix formulates 5 strategic priorities that can be applied to the market development of Kami Suka banana chips. The first priority strategy is to keep product prices competitive.
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | Kami Suka sudah berjalan enam tahun, kawasan pasar keripik pisang belum juga menunjukkan perkembangan. Tujuan dari penelitian ini adalah menganalisis faktor lingkungan internal dan eksternal pada usaha keripik pisang gulung Kami Suka dan merumuskan alternatif strategi yang tepat untuk diterapkan pada usaha keripik pisang gulung Kami Suka. Metode yang digunakan dalam penelitian ini adalah matriks IFE, matriks EFE, matriks IE, matriks SWOT, dan matriks QSPM. Hasil penelitian menunjukkan bahwa faktor internal terdiri dari 5 faktor kekuatan dan 8 faktor kelemahan. Faktor eksternal terdiri dari 4 faktor peluang dan 4 faktor ancaman. Matriks IE menunjukkan posisi keripik pisang Kami Suka pada kuadran V (menahan dan mempertahankan posisi). Matriks SWOT merumuskan 9 alternatif strategi dan matriks QSPM merumuskan 5 prioritas strategis yang dapat diterapkan untuk pengembangan pasar keripik pisang Kami Suka. Strategi prioritas pertama adalah menjaga harga produk tetap kompetitif. | |||||||||
| Uncontrolled Keywords: | Keywords : banana chips, IE Matrix, market development strategy, SWOT Matrix | |||||||||
| Subjects: | S Agriculture > S Agriculture (General) | |||||||||
| Divisions: | 04-Fakultas Pertanian 04-Fakultas Pertanian > 54201-Program Studi Agribisnis |
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| Depositing User: | Mrs Anindyahita Asyiffa | |||||||||
| Date Deposited: | 07 Aug 2023 15:13 | |||||||||
| Last Modified: | 07 Aug 2023 15:13 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/27596 |
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