Arlienda, Arlienda (2023) PENINGKATAN KINERJA UMKM MELALUI STRATEGI INOVASI, KEPEMIMPINAN BEREMPATI, KEMAMPUAN TEKNOLOGI INFORMASI, DAN KEMAMPUAN PERSAINGAN PASAR (Studi Empiris pada UMKM di Kota Serang). S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
This study aims to examine the effect of Innovation Strategy, Empathetic Leadership, Information Technology Capabilities, and Market Competition Capabilities on SME’s Performance. This research is a type of quantitative research, data was collected using primary data and online questionnaires using the Google form to obtain information from respondents, namely SME’s actors in Serang City. The analytical method used is Structural Equation Modeling (SEM) with Partial Least Square (PLS) Path Modeling with the SmartPLS 3.0 analysis tool. The results of this study are 1) Innovation Strategy has an effect on Information Technology Capability. 2) Innovation Strategy has an effect on Market Competition Capability. 3) Empathic Leadership influences Information Technology Capability. 4) Empathic Leadership influences Market Competition Capability. 5) Information Technology Capabilities affect the Performance of SMEs. 6) The ability of market competition affects the performance of SMEs.
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | Penelitian ini bertujuan untuk menguji pengaruh Strategi Inovasi, Kepemimpinan Berempati, Kemampuan Teknologi Informasi, dan Kemampuan Persaingan Pasar terhadap Kinerja UMKM. Penelitian ini merupakan jenis penelitian kuantitatif, data dikumpulkan menggunakan data primer dan kuesioner secara online dengan menggunakan google form untuk memperoleh informasi dari responden yaitu pelaku UMKM di Kota Serang. Metode analisis yang digunakan adalah Structural Equation Modelling (SEM) dengan Partial Least Square (PLS) Path Modelling dengan alat analisis SmartPLS 3.0. Hasil penelitian ini adalah 1) Strategi Inovasi berpengaruh terhadap Kemampuan Teknologi Informasi. 2) Strategi Inovasi berpengaruh terhadap Kemampuan Persaingan Pasar. 3) Kepemimpinan Berempati berpengaruh terhadap Kemampuan Teknologi Informasi. 4) Kepemimpinan Berempati berpengaruh terhadap Kemampuan Persaingan Pasar. 5) Kemampuan Teknologi Informasi berpengaruh terhadap Kinerja UMKM. 6) Kemampuan Persaingan Pasar berpegaruh terhadap Kinerja UMKM. | |||||||||
| Uncontrolled Keywords: | Innovation Strategy, Empathetic Leadership, Information Technology Capability, Market Competition Capability, SME’s Performance. Strategi Inovasi, Kepemimpinan Berempati, Kemampuan Teknologi Informasi, Kemampuan Persaingan Pasar, Kinerja UMKM. | |||||||||
| Subjects: | H Social Sciences > HF Commerce H Social Sciences > HF Commerce |
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| Divisions: | 05-Fakultas Ekonomi dan Bisnis 05-Fakultas Ekonomi dan Bisnis > 62201-Program Sarjana Akuntansi |
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| Depositing User: | Arlienda Arlienda | |||||||||
| Date Deposited: | 02 Aug 2023 14:07 | |||||||||
| Last Modified: | 02 Aug 2023 14:07 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/27384 |
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