Suci Amanah, Rizka (2023) PERSEPSI KONSUMEN MILENIAL TERHADAP PEMBELIAN SAYURAN DI PASAR ANYAR DAN HYPERMART MALL BALEKOTA TANGERANG. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
Public awareness of a healthy lifestyle is starting to increase and people are becoming more selective in choosing what foods to consume, one of which is vegetables. Retailers must compete with each other in stealing the attention of millennial consumers to buy vegetables by paying attention to perception. This study aims to determine the perceptions and differences in perceptions of purchasing vegetables at Pasar Anyar and Balekota Mall Hypermart. This study used descriptive analysis and the Mann-Whitney test involving 30 respondents at the Anyar market and 30 respondents at the Balekota Mall Hypermart using accidental sampling. Vegetables that are the perception of millennial consumers at Pasar Anyar are relatively cheap prices; flexible pricing; the quality of vegetables offered is guaranteed; vegetables are separated between those that are still good, not good, and damaged; vegetables offered no physical defects; vegetables are separated between fresh, medium and old; various vegetables; the vegetables offered are separated by large, medium, and small sizes; Vegetables are separated by variety. at the Balekota Mall Hypermart, namely the price offered is certain; bright vegetable color; intense vegetable color; attractive vegetable colors; the vegetables offered are separated between those that are still good, not good, and damaged; guaranteed freshness of vegetables offered; the vegetables offered are not wilted. analysis of the Mann-Whitney test shows that there is a difference in perception with Asymp.sig 0.031 which is smaller than 0.05.
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | Kesadaran masyarakat akan pola hidup sehat mulai meningkat dan menjadi lebih selektif dalam memilih kebutuhan makanan yang akan dikonsumsi, salah satunya sayuran. Peritel harus saling bersaing dalam mencuri perhatian konsumen milenial untuk membeli sayuran dengan memperhatikan persepsi. Penelitian ini bertujuan untuk mengetahui persepsi serta perbedaan persepsi pembelian sayuran di Pasar Anyar dan Hypermart Mall Balekota. penelitian ini menggunakan analisis deskriptif dan uji Mann-Whitney melibatkan 30 responden pada pasar Anyar dan 30 responden pada Hypermart Mall Balekota menggunakan accidental sampling. Sayuran yang menjadi persepsi konsumen milenial pada Pasar Anyar yaitu harga relatif murah; harga fleksibel; sayuran yang ditawarkan kualitas mutunya terjamin; sayuran dipisahkan antara yang masih baik, kurang baik, dan rusak; sayuran yang ditawarkan tidak ada cacat fisik; sayuran dipisahkan antara yang fresh, sedang dan sudah lama; sayuran beragam; sayuran yang ditawarkan dipisahkan berdasarkan ukuran besar, sedang, dan kecil; sayuran dipisahkan berdasarkan ragamnya. pada Hypermart Mall Balekota yaitu harga yang ditawarkan pasti; warna sayuran cerah; warna sayuran pekat; warna sayuran menarik; sayuran yang ditawarkan dipisahkan antara yang masih baik, kurang baik, dan rusak; sayuran yang ditawarkan kesegarannya terjamin; sayuran yang ditawarkan tidak layu. analisis uji mann-whitney menunjukan bahwa terdapat perbedaan persepsi dengan Asymp.sig 0,031 yang lebih kecil dari 0,05. | |||||||||
| Uncontrolled Keywords: | Perception, Millenial Counsumers, vegetables Persepsi, Konsumen Milenial, Sayuran | |||||||||
| Subjects: | S Agriculture > S Agriculture (General) | |||||||||
| Divisions: | 04-Fakultas Pertanian 04-Fakultas Pertanian > 54201-Program Studi Agribisnis |
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| Depositing User: | Ms Rizka Suci Amanah | |||||||||
| Date Deposited: | 28 Aug 2023 15:45 | |||||||||
| Last Modified: | 28 Aug 2023 15:45 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/27363 |
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