SAFITRI, SUCI (2023) ANALISIS PROFITABILITAS PEDAGANG CABAI RAWIT DI PASAR BARU CIKEUSAL DI MASA PEMULIHAN EKONOMI PASCA PANDEMI COVID - 19. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
This study aimed to compare the profit value of income from receipts during the pandemic and post-pandemic, the profit value of income from sales during the pandemic and post-pandemic, and the factors that influenced sales during the pandemic for cayenne pepper traders at Pasar Baru Cikeusal. A quantitative methodology was applied in this study, and the dealers of cayenne pepper in Pasar Baru Cikeusal were the research's purposeful target audience. Direct interviews with cayenne pepper vendors in Pasar Baru Cikeusal, observation, and literature review were used to gather the data and information for this study. Through a comparison of the ratio of Return on Investment (ROI) and Profit Margin (Profit Margin on Sale), data analysis was carried out utilizing Profitability Analysis. According to the findings of the profitability study, the ROI value ratio and the profit margin ratio values are 110.42%: 282.13% and 52.47%: 73.83%. Rp. 110.420 to Rp. 282.130, Rp 52.470 to Rp 73.830. Based on these data, it can be concluded that conditions during the pandemic affected the income of cayenne pepper traders, while during the post-pandemic recovery period the income of cayenne pepper traders at Pasar Baru Cikeusal increased again.
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | Pandemi Covid – 19 yang semakin hari semakin parah membuat konsumen dan pelaku komersial mempelajari hal-hal baru. Peraturan pemerintah dan pembatasan untuk tidak keluar rumah mengakibatkan permintaan terhadap cabai turun, hal tersebut mengakibatkan penurunan pendapatan pedagang cabai rawit sehingga akan menurunkan profitabilitas pedagang. Tujuan penelitian ini adalah untuk mengetahui perbandingan nilai profit pendapatan atas biaya produksi pedagang cabai rawit di Pasar Baru Cikeusal selama pandemi dan pasca pandemi, perbandingan nilai profit pendapatan atas penerimaan selama pandemi dan pasca pandemi, dan mengetahui faktor – faktor yang mempengaruhi penjualan pada masa pandemi. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif, lokasi penelitian dilakukan secara sengaja ( Purposive ) yaitu pada pedagang cabai rawit di Pasar Baru Cikeusal. Data dan informasi yang dibutuhkan dalam penelitian ini didapatkan melalui wawancara secara langsung para pedagang cabai rawit di Pasar Baru Cikeusal, observasi, dan studi pustaka. Analisis data dilakukan dengan menggunakan Analisis Profitabilitas melalui perbandingan rasio Return on Investmen ( ROI ) dan perbandingan Profit Margin ( Profit Margin on Sale ). Dari hasil penelitian profitabilitas dapat diketahui perbandingan nilai rasio ROI, perbandingan nilai rasio profit margin adalah 110,42 % : 282,13%, 52,47% : 73,83%. Rp. 110.420 menjadi Rp. 282.130 dan Rp.52.470 menjadi Rp. 73.830. Berdasarkan data tersebut maka dapat disimpulkan bahwa kondisi pada saat pandemi berpengaruh terhadap pendapatan pedagang cabai rawit, sedangkan pada masa pemulihan pasca pandemi pendapatan pedagang cabai rawit di Pasar Baru Cikeusal naik kembali. | |||||||||
| Uncontrolled Keywords: | Pandemic , Return on Investment (ROI), Profit Margin on Sale ( Profit Margin ). | |||||||||
| Subjects: | S Agriculture > S Agriculture (General) | |||||||||
| Divisions: | 04-Fakultas Pertanian 04-Fakultas Pertanian > 54201-Program Studi Agribisnis |
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| Depositing User: | Ms Suci Safitri | |||||||||
| Date Deposited: | 08 Aug 2023 13:42 | |||||||||
| Last Modified: | 08 Aug 2023 13:42 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/27304 |
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