SALSABILA, NAJWA (2023) PENGARUH ELECTRONIC WORD OF MOUTH, LOKASI, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (Suatu Kasus di Kawasan Wisata Kuliner Laksa Tangerang). S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
![[img]](https://eprints.untirta.ac.id/style/images/fileicons/text.png) |
Text (SKRIPSI)
NAJWA SALSABILA_4441190153_Fulltext.pdf Restricted to Registered users only Download (2MB) |
|
Text (SKRIPSI)
NAJWA SALSABILA_4441190153_01.pdf Restricted to Registered users only Download (624kB) |
|
Text (SKRIPSI)
NAJWA SALSABILA_4441190153_02.pdf Restricted to Registered users only Download (213kB) |
|
Text (SKRIPSI)
NAJWA SALSABILA_4441190153_03.pdf Restricted to Registered users only Download (257kB) |
|
Text (SKRIPSI)
NAJWA SALSABILA_4441190153_04.pdf Restricted to Registered users only Download (253kB) |
|
Text (SKRIPSI)
NAJWA SALSABILA_4441190153_05.pdf Restricted to Registered users only Download (50kB) |
|
Text (SKRIPSI)
NAJWA SALSABILA_4441190153_Ref.pdf Restricted to Registered users only Download (53kB) |
|
Text (SKRIPSI)
NAJWA SALSABILA_4441190153_Lamp.pdf Restricted to Registered users only Download (1MB) |
Abstract
This study aims to determine the influence of electronic word of mouth, location, and product quality partially and simultaneously affecting consumer purchasing decisions in the Kawasan Wisata Kuliner Laksa Tangerang. This research was conducted in the Kawasan Wisata Kuliner Laksa Tangerang with the number of samples taken was 75 samples, the sampling technique used was nonprobability sampling by accidental sampling. Data collection is carried out by distributing questionnaires. The analysis technique used is multiple linear regression analysis, using SPSS software programme. Based on the results of the analysis, it was found that electronic word of mouth, location, and product quality simultaneously affect consumer purchasing decisions. Electronic word of mouth, location, and product quality have a partial positive effect in consumer purchasing decisions. The effective contribution of the three independent variables to the dependent variable in this study was 82.8%.
| Item Type: | Thesis (S1) | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
|||||||||
| Additional Information: | Penelitian ini bertujuan untuk mengetahui pengaruh electronic word of mouth, lokasi, dan kualitas produk secara parsial dan simultan terhadap keputusan pembelian konsumen di Kawasan Wisata Kuliner Laksa Tangerang. Penelitian ini dilakukan di Kawasan Wisata Kuliner Laksa Tangerang dengan jumlah sampel yang diambil sebanyak 75 sampel, teknik pengambilan sampel yang digunakan adalah nonprobability sampling dengan cara accidental sampling. Pengumpulan data dilakukan dengan menyebarkan kuesioner. Teknik analisis yang digunakan adalah analisis regresi linier berganda, dengan menggunakan program software SPSS. Berdasarkan hasil analisis ditemukan bahwa electronic word of mouth, lokasi, dan kualitas produk secara simultan berpengaruh terhadap keputusan pembelian konsumen. Kata elektronik dari mulut ke mulut, lokasi, dan kualitas produk memiliki efek positif parsial dalam keputusan pembelian konsumen. Sumbangan efektif ketiga variabel bebas terhadap variabel terikat dalam penelitian ini sebesar 82,8%. | |||||||||
| Uncontrolled Keywords: | Consumer Purchasing Decisions, Kawasan Wisata Kuliner Laksa Tangerang | |||||||||
| Subjects: | S Agriculture > S Agriculture (General) | |||||||||
| Divisions: | 04-Fakultas Pertanian > 54201-Program Studi Agribisnis 04-Fakultas Pertanian |
|||||||||
| Depositing User: | Ms Najwa Salsabila | |||||||||
| Date Deposited: | 26 Jul 2023 14:05 | |||||||||
| Last Modified: | 26 Jul 2023 14:05 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/26834 |
Actions (login required)
 |
View Item |