Nurpratama, Difki (2023) MENINGKATKAN KINERJA BISNIS UMKM OLAHAN PANGAN LOKAL MELALUI ADOPSI E-COMMERCE SEBAGAI VARIABEL INTERVENING DI KABUPATN LEBAK. Master thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
Business performance is a factor used to measure the impact of a strategy designed by an UMKM. Increasing entrepreneurial competence can improve the business performance of local food processing UMKM through the adoption of e-commerce as an intervening variable. Technological capability and organizational readiness can improve the business performance of local food processing UMKM through the adoption of e-commerce . The research aims to examine and analyze how to improve the performance of local food processing UMKM by adopting e-commerce as an intervening variable. This study uses the causality method with a total sample of 135 respondents. Methods of data analysis using descriptive analysis and inferential analysis. Data collection methods were carried out by interviews, questionnaires and literature studies. The data analysis used was Structural Aquation Model (SEM) analysis with SMARTPLS software. The results showed that technological capability had a positive and significant effect on e-commerce adoption, organizational readiness had a positive and significant effect on business performance, e-commerce adoption had a positive and significant effect on business performance.
| Item Type: | Thesis (Master) | |||||||||
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| Additional Information: | Kinerja bisnis merupakan faktor yang digunakan untuk mengukur dampak dari sebuah strategi yang dirancang sebuah UMKM. Peningkatan kompetensi kewirausahaan dapat meningkatkan kinerja bisnis UMKM olahan pangan lokal melalui adopsi e-commerce sebagai variabel intervening. Kapabilitas teknologi dan kesiapan organisasi dapat meningkatkan kinerja bisnis UMKM olahan pangan lokal melalui adopsi e-commerce . Penelitian bertujuan untuk mengkaji dan menganalisis bagaimana meningkatkan kinerja usaha UMKM olahan pangan lokal dengan adopsi e-commerce sebagai variabel intervening. Penelitian ini menggunakan metode kausalitas dengan Jumlah sampel 135 responden. Metode analisis data menggunakan analisis deskriptif dan analisis inferensial. Metode pengumpulan data dilakukan dengan wawancara, kuesioner dan studi literatur. Analisis data yang digunakan adalah analisis Structural Aquation Model (SEM) dengan software SMARTPLS. Hasil penelitian menunjukkan bahwa kapabilitas teknologi berpengaruh positif dan signifikan terhadap adopsi e-commerce , kesiapan organisasi berpengaruh positif dan signifikan terhadap kinerja bisnis, adopsi e-commerce berpengaruh positif dan signifikan terhadap kinerja bisnis. | |||||||||
| Uncontrolled Keywords: | e-commerce adoption; Micro small and Medium Enterprises; Local Food Processing; MSMEs Performance Adopsi e-commerce; usaha mikro kecil dan menengah; pengolahan pangan lokal; Kinerja UMKM. | |||||||||
| Subjects: | H Social Sciences > HC Economic History and Conditions | |||||||||
| Divisions: | 08-Pascasarjana > 54108-Magister Ilmu Pertanian 08-Pascasarjana |
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| Depositing User: | Mr Difki Nurpratama | |||||||||
| Date Deposited: | 14 Jul 2023 10:14 | |||||||||
| Last Modified: | 14 Jul 2023 10:14 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/26444 |
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