ANALISIS KINERJA SALURAN PEMASARAN TAPE KETAN (Suatu Kasus pada Industri Rumah Tangga Tape Ketan di Desa Tarikolot, Kecamatan Cibeureum Kuningan

ANALISIS KINERJA SALURAN PEMASARAN TAPE KETAN (Suatu Kasus pada Industri Rumah Tangga Tape Ketan di Desa Tarikolot, Kecamatan Cibeureum Kuningan – Jawa Barat)

SRI YUNISTIANINGSIH, ASTI (2015) ANALISIS KINERJA SALURAN PEMASARAN TAPE KETAN (Suatu Kasus pada Industri Rumah Tangga Tape Ketan di Desa Tarikolot, Kecamatan Cibeureum Kuningan – Jawa Barat). S1 thesis, Universitas Sultan Ageng Tirtayasa.

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Abstract

ABSTRACT ASTI SRI YUNISTIANINGSIH. 2014. Performance analysis of marketing channel of Sticky Tape (a case on a Sticky Tape cottage industry in the village of Tarikolot, Cibeureum Sub-district Brass of West Java). Mentored by Ahmad Bukhari and Sulaeni. Char cteristic of culinary archipelago has a very large business opportunities to be developed into a product that generates high economic value. This research aims to analyze the sticky tape sales volume from the village of Tarikolot, Cibeureum Sub-district Kuningan - West Java. Sample withdrawal methods are used to find out the big traders, merchants, collectors and retailers with the Sampling method of the sample as much as with Snowball 17 people sticky rice tape manufacturers. Analyzing the marketing efficiency of tape sticky rice tape from Village Tarikolot, seen from the margins of marketing, the price received by producers (producer’s share). Analyze the financial contribution from the village of sticky tape marketing Tarikolot as seen from the advantages and cost ratio. Retrieving the location of research deliberately dictated (purposive) which is in the village of Tarikolot Sub-district Cibeureum, Kuningan of Java. Based on the results of research performance analysis industry marketing channels home tape sticky rice in the village of Tarikolot on sales volumes, the total sales volume of tape sticky rice in the village of Tarikolot of 5,350 kg . Performance marketing channels are most efficient in most sticky tape, namely marketing channel marketing margins III with Rp 28.334 marketing advantage, amounting to Rp. 20.676, Ratio gain of 2.69, the producer's share of 88.57% with the cost of Rp. 7,658. The entire channel pemsaran have contributed financially to the business continuity sticky rice tape production, the largest contribution on marketing channel III. Keyword: the volume of sales, marketing efficiency, financial contributions

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Thesis (S1)

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