UPAYA MENINGKATKAN REVISIT INTENTION MELALUI KEPUASAAN WISATAWAN

AZIZ MAULANI, MIFTAH (2023) UPAYA MENINGKATKAN REVISIT INTENTION MELALUI KEPUASAAN WISATAWAN. Master thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.

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Abstract

This study observes the effect of destination image, price and tourism products on the revisit intention of tourists visiting anyer beach tourism objects through tourist satisfaction as an intervening variable. This research was conducted at anyer beach tourism object. Quantitative method with primary data obtained by filling out a questionnaire. The population in this study are tourists who visit anyer beach attractions with a minimum of a second visit when filling out the questionnaire. The number of samples in this study were 133 samples. Technical analysis using the Structural Equation Model (SEM) method with the SmartPLS 3.29 program. These results indicate that tourist satisfaction is able to mediate the relationship of destination image, price and tourism products to revisit intention. This study reveals that tourism products have a positive and significant effect on revisit intention, while destination image and price have a positive but not significant effect on revisit intention.

Item Type:

Thesis (Master)

Contributors:

Contribution	Contributors	NIP/NIM
Thesis advisor	MEUTIA, MEUTIA	197208282003122001
Thesis advisor	LUTFI, LUTFI	196711032005011001

Additional Information:

Penelitian ini mengamati pengaruh citra destinasi, harga dan produk wisata terhadap revisit intention wisatawan yang berkunjung ke objek wisata pantai anyer melalui kepuasaan wisatawan sebagai variabel intervening. Penelitian ini dilakukan di objek wisata pantai anyer. Metode kuantitatif dengan data primer yang di peroleh dengan mengisi kuisioner. Populasi dalam studi ini merupakan wisatawan yang berkunjung ke objek wisata pantai anyer dengan minimal kunjungan kedua pada saat mengisi kuisioner. Jumlah sampel dalam penelitian ini sebanyak 133 sampel. Teknis analisis menggunakan metode Structural Equation Model (SEM) dengan program SmartPLS 3.29. Hasil ini menunjukan bahwa kepuasaan wisatawan mampu memediasi hubungan citra destinasi, harga dan produk wisata terhadap revisit intention. Penelitian ini mengungkapkan bahwa produk wisata memiliki pengaruh positif dan signifikan terhadap revisit intention, sedangkan citra destinasi dan harga memiliki pengaruh positif namun tidak signifikan terhadap revisit intention

Uncontrolled Keywords:

Destination image, price, tourism products, tourist satisfaction, revisit intention Citra destinasi, harga, produk wisata, kepuasaan wisatawan, revisit intention

Subjects:

H Social Sciences > HB Economic Theory
H Social Sciences > HC Economic History and Conditions

Divisions:

08-Pascasarjana
08-Pascasarjana > 61101-Magister Manajemen

Depositing User:

Mr Miftah Aziz Maulani

Date Deposited:

13 Jul 2023 11:04

Last Modified:

13 Jul 2023 11:04

URI:

http://eprints.untirta.ac.id/id/eprint/26218

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