SUTISNA, DADANG (2022) KELAYAKAN INVESTASI PRODUKSI BENIH UNTUK PENENTUAN STRATEGI BISNIS PERBENIHAN PADI DI PROVINSI BANTEN. Master thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
Banten Province is one of the provinces that has the highest rice production in Indonesia. The high production and the large area of agricultural land encourage a high demand for rice seeds. On the other hand, rice seed production in Banten Province fluctuates and does not meet the needs of farmers. The purpose of this study is to analyze the feasibility of investing in rice seed businesses from market and marketing aspects, legal aspects, technical aspects, social aspects, financial aspects, and business strategy analysis. Banten Province. This research has been carried out in Banten Province. The method used in this research is a descriptive survey with a quantitative approach. The population of this study were rice seed producers in Banten Province, totaling 112 producers. Samples were taken by means of proportional simple random sampling using the Cochran formula for 21 producers. The data analysis used is a legal, market and marketing, technical, social, financial, and SWOT strategy analysis. The results of the feasibility assessment of the rice seed business obtained a payback period (PP) of 2.6 years, an average rate of return (ARR) of 37.94%, a net present value (NPV) of Rp. 64,266,511, an internal rate of return (IRR) of 31.80%, and a profitability index (PI) of 3.1. The value obtained from the IFAS (internal factor analysis summary) is 3.09, while the EFAS (external factor analysis summary) value is 2.73. Based on the legal, market, marketing, technical, and social aspects, the rice seed business in Banten Province is feasible to implement. From the financial aspect, as measured by the value of PP, ARR, NPV, IRR, and PI, the rice seed business in Banten Province is feasible. The alternative strategy chosen is one that uses internal strengths to take advantage of external opportunities.
| Item Type: | Thesis (Master) | |||||||||
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| Additional Information: | Provinsi Banten merupakan salah satu provinsi yang memiliki produksi padi tinggi di Indonesia. Tingginya produksi dan luas lahan pertanian mendorong tingginya kebutuhan benih padi. Disisi lain, produksi benih padi di Provinsi Banten berfluktuasi dan belum mencukupi kebutuhan benih bagi petani.Tujuan penelitian ini untuk menganalisis kelayakan investasi usaha perbenihan padi dari aspek pasar dan pemasaran, aspek hukum, aspek teknis, aspek sosial, dan aspek keuangan serta analisis strategi bisnis Provinsi Banten. Penelitian ini dilaksanakan di Provinsi Banten. Metode yang digunakan dalam penelitian ini adalah survey yang bersifat deskriptif dengan pendekatan kuantitatif. Populasi dari penelitian ini adalah produsen benih padi di Provinsi Banten yang berjumlah 112 produsen. Sampel diambil dengan cara Proporsional Simple Random Sampling menggunakan rumus Cochran sejumlah 21 produsen. Analisis data yang digunakan adalah analisis pada aspek hukum,pasar dan pemasaran, teknis, sosial, keuangan dan analisis strategi SWOT. Hasil penilaian kelayakan bisnis perbenihan padi diperoleh nilai Payback Period (PP) 2,6 Tahun, Average Rate of Return (ARR) 37,94%, Net Present Value (NPV) Rp. 64.266.511, Internal Rate of Return (IRR) 31,80%, dan Profitability Index (PI) 3,1. Nilai yang diperoleh dari IFAS (Internal Factor Analysis Summary) yaitu 3,09 sedangkan, nilai EFAS (Eksternal Factor Analysis Summary) yaitu 2,73. Berdasarkan aspek hukum, pasar dan pemasaran, teknis, dan sosial bisnis perbenihan padi di Provinsi Banten layak untuk dilaksanaan. Dari aspek keuangan yang diukur dengan nilai PP, ARR, NPV, IRR, dan PI, bisnis perbenihan padi di Provinsi Banten layak untuk dilaksanakan. Alternatif strategi yang dipilih yaitu strategi yang menggunakan kekuatan internal untuk memanfaatkan peluang eksternal. | |||||||||
| Uncontrolled Keywords: | Rice Seeds, Investment Feasibility, and Business Strategy Perbenihan Padi , Kelayakan Investasi, Strategi Bisnis. | |||||||||
| Subjects: | S Agriculture > S Agriculture (General) | |||||||||
| Divisions: | 08-Pascasarjana > 54108-Magister Ilmu Pertanian 08-Pascasarjana |
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| Depositing User: | DADANG DADANG SUTISNA | |||||||||
| Date Deposited: | 12 Jul 2023 15:03 | |||||||||
| Last Modified: | 12 Jul 2023 15:03 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/26155 |
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