RENDRA INDRO A, MHD (2015) ANALISIS EFISIENSI PEMASARAN WORTEL (Daucus carrota L.) (Kasus di Desa Kaduengang Kecamatan Cadasari Kabupaten Pandeglang-Banten). S1 thesis, Universitas Sultan Ageng Tirtayasa.

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Abstract

ABSTRACK Village kaduengang cadasari district in pandeglang is the center of the production of carrots in pandeglang. One of the problems that need attention in developing the production of carrots is ignorance farmers carrot marketing them are well, so that an advantage in a can is not maximum.The purpose of research to know how marketing outlets , marketing functions as well as marketing efficiency on each carrot marketing outlets in the study areas.The method used in this research are the survey and the research is deliberately ( purposive ) in the village of kaduengang. The sampling technique used simple random sampling and snowball sampling.Marketing efficiency value on channel 1: total marketing margin for, Rp.3.000/kg the farmer’s share 50 of percent, as well as the benefits and costs of Rp.19/kg. While on channel 2: total marketing margin of Rp.2000/kg, the farmer’s share for 63,63 percent, as well as the benefits and costs of Rp.19/kg. Key words: daucus carrota L., marketing, efficiency

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