Sanusi, Fauji and Ramdansyah, Agus David (2018) Adoption of SMEs online shopper with Unified Theory of Acceptance and Uses Technology 2 (UTAUT 2) Approach Model. Conference Proceedings (ADVANCES IN GLOBAL BUSINESS RESEARCH), 15 (1). pp. 235-245. ISSN 1549-9332

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Abstract

The purpose of this study is to analyze the level of e-commerce adoption by consumers of Small Medium Enterprise in Banten - Indonesia with UTAUT 2 theory approach. By using PLS-SEM, this study involves 100 SMEs consumers as respondents who have been shopping SMEs products and who live in Banten. The finding of this study is that behavioral intention of SMEs consumer using internet is 43.9% and use behavioral of them is 24.2%. The results also show that gender does not have significant factors on internet adoption. The managerial/practical implications of the result are; training to increase knowledge and mastery of information technology is very urgent to be done, all stakeholders should promote SMEs products in online shop more aggressively and develop networking. The originality of this paper is that this study is done in Banten with very limited consumers of SMEs online products

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