Sanusi, Fauji and BATI PURNAMA, ENDAH and suryani, emma and Januarsi, Yeni INVESTMENT KNOWLEDGE, MINIMUM CAPITAL, INVESTEMNT INTEREST: DOES SOCIAL MEDIA HASMODERATING ROLE? Management Science Research Journal, 1 (4). pp. 1-11. ISSN 2828-4216

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Abstract

This study investigateshow investment interest is affected by investing expertise, and the required minimum capital. We also examine the moderating effects of social mediaon the relationshipbetween the three variables. We useone hundred and thirty-five students from colleges and institutions in the province of Banten as our sample by using a purposeful sample technique. Data is gathered via a questionnaire and analysedusing smartPLS or partial least squares (PLS). We find thatinvestment knowledge donot influence investment interest. However, we document that minimum capital effect the investment interest. In addition, we fail to evidence the moderating role of social media on the investment knowledge, minimum capital, and investing interest. This study implies that minimum capital play as an essential role to enhance the investment interest.

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