Asyiah, Siti (2023) PERAN DINAS PERDAGANGAN PERINDUSTRIAN DAN KOPERASI UMKM PEMERINTAH KOTA SERANG DALAM PEMBERDAYAAN MASYARAKAT DI KOTA SERANG. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
This study aims to determine the empowerment of UMKM in the city of Serang carried out by the Department of Trade, Industry and Cooperatives of UMKM, Serang City Government. To find out the challenges faced by the Department of Trade, Industry and Cooperatives of UMKM in Serang City Government in Empowering UMKM in Serang City. To find out the innovations made by the Department of Trade, Industry and Cooperatives of UMKM, Serang City Government, in empowering UMKM in Serang City. The method used is a qualitative approach method. The sources of informants in this study include the head of the Department of Trade, Industry and Cooperatives of UMKM in Serang City Government, Head of the UMKM Division of Serang City Government, and UMKM (micro) actors in Serang City. The results showed that the role of the Department of Trade, Industry and UMKM Cooperatives of Serang City Government in Empowering UMKM in Serang City was quite good in empowering Small and Medium Enterprises. There are several challenges faced by the Office of Trade, Industry and Cooperatives of UMKM in Serang City Government in empowering UMKM in Serang City. First, the limitations of human resources include consultants and extension workers. Second, the limited budget they have. Third, the difficulty of UMKM capital. Fourth, UMKM technical problems. The technical problems faced by UMKM are around the production process, marketing techniques, product promotion. The innovations carried out by the Department of Trade, Industry and Cooperatives of UMKM in Serang City Government in empowering UMKM in Serang City are the first, the existence of an integrated structure. Second, there is a cooperative that houses UMKM. Third, the use of e-business technology. Fourth, the support of related parties. The Office of Cooperatives and UMKM in Serang City has employees who are partially incompetent in the field of UMKM, so it is necessary to develop a network of cooperation with related agencies such as the Department of Industry and Trade.
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | Penelitian ini bertujuan untuk mengetahui Pemberdayaan UMKM di kota serang yang dilakukan oleh Dinas Perdagangan Perindustrian dan Koperasi UMKM Pemerintah Kota Serang. Untuk mengetahui tantangan yang dihadapi oleh Dinas Perdagangan Perindustrian dan Koperasi UMKM Pemerintah Kota Serang dalam Pemberdayaan UMKM di Kota Serang. Untuk mengetahui inovasi yang dilakukan Dinas Perdagangan Perindustrian Dan Koperasi UMKM Pemerintah Kota Serang dalam melakukan Pemberdayaan UMKM di Kota Serang. Metode yang digunakan ialah metode pendekatan kualitatif. Adapun sumber informan dalam penelitian ini diantaranya kepala Dinas Perdagangan Perindustrian dan Koperasi UMKM Pemerintah Kota Serang, Kepala Bidang UMKM Pemerintah Kota Serang, dan pelaku UMKM (mikro) di Kota Serang. Hasil penelitian menunjukan bahwa peran Dinas Perdagangan Perindustrian dan Koperasi UMKM Pemerintah Kota Serang Dalam Pemberdayaan UMKM di Kota Serang sudah cukup baik dalam pemberdayaan terhadap Usaha Kecil Menengah. Terdapat beberapa tantangan yang dihadapi oleh Dinas Perdagangan Perindustrian dan Koperasi UMKM Pemerintah Kota Serang dalam Pemberdayaan UMKM di Kota Serang adalah pertama, keterbatasan sumber daya manusia diantaranya adalah konsultan dan tenaga penyuluh. Kedua, terbatasnya anggaran yang dimilki. Ketiga, kesulitan permodalan UMKM. Keempat, Permasalahan teknis UMKM. Permasalahan teknis yang dihadapi oleh UMKM adalah seputar proses produksi, teknik pemasaran, promosi produk. Inovasi yang dilakukan Dinas Perdagangan Perindustrian Dan Koperasi UMKM Pemerintah Kota Serang dalam melakukan Pemberdayaan UMKM di Kota Serang adalah pertama, adanya struktur yang terintegrasi. Kedua, adanya Koperasi yang menaungi UMKM. Ketiga, pemanfaatan teknologi ebusiness. Keempat, dukungan pihak-pihak terkait. Dinas Koperasi dan UMKM Kota Serang memilki pegawai yang sebagian kurang berkompeten dalam bidang UMKM sehingga perlu mengembangkan jaringan kerjasama dengan Dinas terkait seperti Dinas Perindustrian dan Perdangan. | |||||||||
| Uncontrolled Keywords: | Kata Kunci: Peran, UMKM, Pemberdayaan Masyarakat. Keywords: Role, UMKM, Community Empowerment. | |||||||||
| Subjects: | Communication > Public Relations Science Communication > Science Journalism |
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| Divisions: | 02-Fakultas Keguruan dan Ilmu Pendidikan > 87205-Jurusan Pendidikan Pancasila dan Kewarganegaraan | |||||||||
| Depositing User: | mrs Siti Asyiah | |||||||||
| Date Deposited: | 31 Mar 2023 14:50 | |||||||||
| Last Modified: | 31 Mar 2023 14:50 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/23052 |
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