FADHLUROHMAN, RIFALDI (2023) PENGARUH PELAYANAN KEHUMASAN KECAMATAN CISAUK TERHADAP KEPUASAN MASYARAKAT DESA SAMPORA. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
The background of this research is because of complaints about public dissatisfaction with public services in Cisauk District, Tangerang Regency. The purpose of this study was to determine the effect of public relations services on the satisfaction of the people of Sampora Village. This study uses L. Bernay's theory of public relations services as variable X which consists of tangible, reliability, responsiveness, assurance and empathy. And Furthermore, it is associated with public satisfaction as the Y variable proposed by Hardiansyah including indicators of service timeliness; service accuracy; politeness and friendliness in providing services; ease of obtaining services; and convenience. This study uses a quantitative approach. Data collection techniques were carried out through observation and distributing questionnaires. The data analysis technique used is descriptive statistical test analysis and the validity of the data uses validity and reliability tests. The results showed that the public relations services provided by Cisauk District, Tangerang Regency had good quality, with an average percentage of answers to questionnaires of 60%. Furthermore, the satisfaction of the people of Sampora Village has an index that can be categorized as very good with an average percentage of questionnaire answers of 77.40%. Partial hypothesis testing of public relations services on community satisfaction. The results of the calculation of the hypothesis test show that the results of the t test obtained a t_count value of 15.009 at a significant level of 0.05 with degrees of freedom (dk) = (n - k) = 90-2 = 88. It is proven that the t_count value (15.009) > t_table (1.658) ), it can be concluded that there is a positive and significant influence between Public Relations service variables on community satisfaction in Cisauk District. The researcher recommends that employees in Cisauk District create programs that lead to fulfillment to present good public relations services where clarity of facilities, employee reliability, dexterity and thoroughness, friendliness and courtesy as well as firmness and concern from employees are carried out more clearly so that community satisfaction becomes better .
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | Penelitian ini dilatarbelakangi karena adanya aduan atas ketidakpuasan masyarakat terhadap pelayanan publik di Kecamatan Cisauk Kabupaten Tangerang. Tujuan penelitian ini adalah untuk mengetahui pengaruh Pelayanan Kehumasan terhadap kepuasan masyarakat Desa Sampora. Penelitian ini menggunakan teori Pelayanan Kehumasan L. Bernay sebagai variabel X yang terdiri dari tangible (wujud), reliability (handal), responsiveness (tanggap), assurance (jaminan) dan empathy (empati). Dan Selanjutnya, dikaitkan dengan kepuasan publik sebagai variabel Y yang dikemukakan oleh Hardiansyah meliputi indikator ketepatan waktu pelayanan; akurasi pelayanan; kesopanan dan keramahan dalam memberikan pelayanan; kemudahan dalam mendapatkan pelayanan; dan kenyamanan. Penelitian ini menggunakan pendekatan kuantitatif. Teknik pengumpulan data dilakukan melalui observasi dan penyebaran kuesioner. Teknik analisis data yang digunakan yaitu analisis uji statistik deskriptif dan keabsahan data menggunakan uji validitas dan realibilitas. Hasil penelitian menunjukkan bahwa Pelayanan Kehumasan yang disalurkan oleh Kecamatan Cisauk Kabupaten Tangerang memiliki kualitas yang baik dengan prosentase rata-rata jawaban kuesioner sebesar 60%. Selanjutnya, kepuasan masyarakat Desa Sampora memiliki indeks yang dapat dikategorikan sangat baik dengan prosentase jawaban kuesioner rata-rata sebesar 77,40%. Pengujian hipotesis secara parsial Pelayanan Kehumasan terhadap kepuasan masyarakat. Hasil perhitungan uji hipotesis diketahui bahwa hasil uji t diperoleh nilai t_hitung sebesar 15,009 pada taraf nyata 0,05 dengan derajat kebebasan (dk) = (n - k ) = 90-2 = 88. Terbukti bahwa nilai t_hitung (15,009) > t_tabel (1,658), maka dapat disimpulkan bahwa terdapat pengaruh yang positif dan signifikan antara variabel Pelayanan Kehumasan terhadap kepuasan masyarakat di Kecamatan Cisauk. Peneliti merekomendasikan para pegawai di Kecamatan Cisauk dapat membuat program yang mengarahkan pada pemenuhan untuk menghadirkan Pelayanan Kehumasan yang baik dimana kejelasan fasilitas, kehandalan pegawai, kecekatan dan ketelitian, keramahan dan kesopanan serta ketegasan dan kepedulian dari pegawai dilaksanakan secara lebih jelas sehingga kepuasan masyarakat menjadi lebih baik. | |||||||||
| Uncontrolled Keywords: | Kata Kunci: Pelayanan Kehumasan, Kepuasan Masyarakat, Kualitas Pelayanan Key Word : Public relations services, Public Satisfaction, Service Quality | |||||||||
| Subjects: | Communication > Communication (General) | |||||||||
| Divisions: | 06-Fakultas Ilmu Sosial dan Ilmu Politik 06-Fakultas Ilmu Sosial dan Ilmu Politik > 70201-Program Studi Ilmu Komunikasi |
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| Depositing User: | Mr RIFALDI FADHLUROHMAN | |||||||||
| Date Deposited: | 28 Mar 2023 15:01 | |||||||||
| Last Modified: | 28 Mar 2023 15:01 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/22987 |
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