ELFARIANI, SINTIYA (2023) Strategi Komunikasi Airlangga Travel Melalui Media Sosial Instagram dalam Membangun Brand Awareness. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
![[img]](https://eprints.untirta.ac.id/style/images/fileicons/text.png) |
Text (SKRIPSI)
SintiyaElfariani_6662190124_Fulltext.pdf Restricted to Registered users only Download (2MB) |
|
Text
SintiyaElfariani_6662190124_CP.pdf Restricted to Registered users only Download (908kB) |
|
Text
SintiyaElfariani_6662190124_02.pdf Restricted to Registered users only Download (436kB) |
|
Text
SintiyaElfariani_6662190124_03.pdf Restricted to Registered users only Download (157kB) |
|
Text
SintiyaElfariani_6662190124_04.pdf Restricted to Registered users only Download (1MB) |
|
Text
SintiyaElfariani_6662190124_05.pdf Restricted to Registered users only Download (14kB) |
|
Text
SintiyaElfariani_6662190124_Ref.pdf Restricted to Registered users only Download (126kB) |
|
Text
SintiyaElfariani_6662190124_Lamp.pdf Restricted to Registered users only Download (606kB) |
|
Text
SintiyaElfariani_6662190124_01+Ref.pdf Restricted to Registered users only Download (748kB) |
Abstract
Airlangga Travel is a company in the field of providing and organizing tourism travel services located in the city of Serang. As a company that was just established in 2021, Airlangga Travel wants to build brand awareness or memory in the minds of the public. Airlangga Travel has made use of Social Media Instagram as a communication strategy. This study aims to find out and describe how the communication strategy carried out by Airlangga Travel through Instagram social media in building brand awareness is analyzed using The Circular Model of SoMe from Regina Luttrell. The research method used is a descriptive qualitative approach, data collection is done by interviews, observation, and documentation studies. The results of this study indicate that the communication strategy carried out by airlangga travel through Instagram social media in building brand awareness is in accordance with the aspects of The Circular Model of SoMe which includes share, manage, engage, and optimize strategies. All strategies were carried out and carried out well, starting from the share strategy which includes choosing social media backgrounds, target characteristics, mentioning and reposting followers, and creating interesting content such as feeds, templates, instastories, profile views and other supports with due regard to visual communication designs. . The managing strategy includes a timeline, Instagram insight feature, quick response in direct messages and comments, and real time interaction using live Instagram. The engagement strategy includes influencers. And the optimize strategy includes evaluating and analyzing the topics of conversation of followers.
| Item Type: | Thesis (S1) | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
|||||||||
| Additional Information: | Airlangga Travel merupakan perusahaan dibidang penyediaan dan penyelenggaraan jasa pelayanan perjalanan wisata yang terletak dikota serang. Sebagai perusahaan yang baru berdiri di tahun 2021, Airlangga Travel ingin membangun brand awareness atau ingatan dibenak publik. Bentuk upaya yang dilakukan Airlangga Travel yakni memanfaatkan Media Sosial Instagram sebagai Strategi komunikasi. Penelitian ini bertujuan untuk mengetahui dan menggambarkan bagaimana Strategi komunikasi yang dilakukan Airlangga Travel melalui media sosial instagram dalam membangun brand awareness yang dianalisis menggunakan The Circular Model of SoMe dari Regina Luttrell. Metode penelitian yang digunakan adalah pendekatan kualitatif deskriptif, pengumpulan data dilakukan dengan wawancara, observasi, dan studi dokumentasi. Hasil penelitian ini menunjukan bahwa strategi komunikasi yang dilakukan oleh airlangga travel melalui media sosial instagram dalam membangun brand awareness sudah sesuai dengan aspek The Circular Model of SoMe yang meliputi strategi share, manage, engage, dan optimize. Semua strategi dilalui dan dilakukan dengan baik dari mulai strategi share yang meliputi latar belakang pemilihan media sosial, karakteristik target, melakukan mention dan repost folllowers, serta membuat konten yang menarik seperti feeds, tempale, instastory, tampilan profil dan pendukung lainnya dengan memperhatikan desan komunikasi visul. Strategi manage meliputi timeline, fitur insight instagram, quick response dalam direct message dan komentar, dan real time interaction menggunakan live instagram. Strategi engage meliputi influencer. Dan strategi optimize meliputi evaluasi dan menelaah topik perbincangan followers. | |||||||||
| Uncontrolled Keywords: | Kata Kunci: Strategi Komunikasi, Media Sosial Instagram, Brand Awareness Kata Kunci: Communication Strategy, Instagram Social Media, Brand Awareness | |||||||||
| Subjects: | Communication > Communication (General) | |||||||||
| Divisions: | 06-Fakultas Ilmu Sosial dan Ilmu Politik 06-Fakultas Ilmu Sosial dan Ilmu Politik > 70201-Program Studi Ilmu Komunikasi |
|||||||||
| Depositing User: | Mrs Sintiya Elfariani | |||||||||
| Date Deposited: | 28 Mar 2023 14:50 | |||||||||
| Last Modified: | 28 Mar 2023 14:50 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/22986 |
Actions (login required)
 |
View Item |