SAHRULLAH, HAFID (2023) PENGARUH KOMITMEN TERHADAP KINERJA RANTAI PASOK DENGAN KEPERCAYAAN SEBAGAI VARIABEL MODERASI (Studi pada Toko Kelontong di Kota Serang). S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
Supply chain with optimal performance can provide high profits and competitive advantages for each member. Commitment, and high trust among its members play a fundamental role in making this happen. This study aims to determine the effect of commitment, and trust on supply chain performance also trust in moderating the relationship between commitment and supply chain performance. This study uses as many as 70 grocery store entrepreneurs in Serang City using purposive sampling technique. The type of research used is causal associative with a quantitative approach. Data analysis using Structural Equation Modeling (SEM) with the help of the Smart-PLS 3.2.9 application. The results show that commitment, and trust partially had a positive and significant effect on supply chain performance, trust is not able to moderate the relationship between commitment and supply chain performance. The results of this study also provide managerial implications that commitment, and trust are very important in improving supply chain performance, but they do not need to be associated in the moderation model.
| Item Type: | Thesis (S1) | ||||||
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| Additional Information: | Rantai pasok dengan kinerja yang optimal dapat memberikan keuntungan dan keunggulan bersaing yang tinggi bagi setiap anggotanya. Komitmen, dan kepercayaan yang tinggi antar anggotanya memainkan peran fundamental dalam mewujudkan hal tersebut. Penelitian ini bertujuan untuk mengetahui pengaruh komitmen, dan kepercayaan terhadap kinerja rantai pasok serta kepercayaan dalam memoderasi hubungan antara komitmen dengan kinerja rantai pasok. Penelitian ini menggunakan sebanyak 70 pelaku usaha toko kelontong di Kota Serang dengan menggunakan teknik purposive sampling. Jenis penelitian yang digunakan yaitu asosiatif kausal dengan pendekatan kuantitatif. Analisis data menggunakan Structural Equation Modelling (SEM) dengan bantuan aplikasi Smart-PLS 3.2.9. Hasil penelitian menunjukkan bahwa komitmen, dan kepercayaan secara parsial berpengaruh positif dan signifikan terhadap kinerja rantai pasok, serta kepercayaan tidak mampu memoderasi hubungan antara komitmen dan kinerja rantai pasok. Hasil penelitian ini sekaligus memberikan implikasi manajerial bahwa komitmen, dan kepercayaan sangat penting dalam peningkatan kinerja rantai pasok, akan tetapi keduanya tidak perlu diasosiasikan dalam model moderasi. | ||||||
| Uncontrolled Keywords: | Kata Kunci: Komitmen, Kepercayaan, Kinerja Rantai Pasok. Keywords: Commitment, Trust, Supply Chain Performance. | ||||||
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory |
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| Divisions: | 05-Fakultas Ekonomi dan Bisnis 05-Fakultas Ekonomi dan Bisnis > 61201-Program Sarjana Manajemen |
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| Depositing User: | Hafid Sahrullah | ||||||
| Date Deposited: | 27 Mar 2023 13:06 | ||||||
| Last Modified: | 27 Mar 2023 13:06 | ||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/22951 |
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