Dwi Pratiwi, Anggita (2023) PENGARUH E-SERVICE QUALITY DAN INFORMATION QUALITY TERHADAP PERCEIVED VALUE TO COSTUMER GEN- Z PADA E-COMMERCE SHOPEE. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
With the development of technology in this economic field, people are starting to adapt to the use of shopee applications or websites. This online store or e-commerce aims to make it easier for people to carry out their activities and fulfill their wants and needs very quickly and efficiently. The purpose of this study was to determine the effect of E-service Quality on Perceived value to Customer at Shopee, to determine the effect of Information Quality on Perceived value to Customer at Shopee. This research is associative / correlational research using a quantitative approach. The type of data used is primary data with the data source coming from the questionnaire. The number of samples in this study were 55 respondents from several cities in Indonesia. Data processing techniques use validity tests, reliability tests, descriptive statistical analysis tests, classical assumption tests, multiple regression analysis, with the help of IBM Statistics SPSS 21. This study aims to determine the factors that can affect Perceived value of shopee users in Gen Z. Based on the results of respondent data that has been processed by researchers, the result is that the E-service Quality variable on Perceived value has no significant effect, while the Information Quality variable on Perceived value has a significant effect. The results of the answers from the respondents studied, on average, the number of respondents were Shopee Shopee users and users whose age was mostly 18-25 years old (Gen Z).
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | Dengan berkembangnya teknologi dibidang ekonomi ini, masyarakat mulai beradaptasi dengan adanya penggunaan aplikasi atau situs website shopee. Toko online atau e-commerce ini bertujuan untuk memudahkan masyarakat dalam melakukan aktivitasnya dan memenuhi keinginan dan kebutuhannya dengan sangat cepat dan efisien. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh E-service Quality terhadap Perceived value to Customer pada Shopee, untuk mengetahui pengaruh Information Quality terhadap Perceived value to Customer pada Shopee. Penelitian ini adalah penelitian asosiatif/korelasional dengan menggunakan pendekatan kuantitatif. Jenis data yang digunakan ialah data primer dengan sumber data berasal dari Kuesioner. Jumlah sampel dalam penelitian ini adalah 55 responden yang berasal dari beberapa kota di Indonesia. Teknik pengolahan data menggunakan uji validitas, uji realibilitas, uji analisis statistic deskriptif, uji asumsi klasik, analisis regresi berganda, dengan bantuan IBM Statistik SPSS 21. Penelitian ini memiliki tujuan untuk mengetahui faktor-faktor yang dapat mempengaruhi Perceived value pengguna shopee pada Gen Z. Berdasarkan hasil data responden yang telah diolah oleh peneliti, hasilnya adalah variabel E-service Quality terhadap Perceived value tidak berpengaruh signifikan sedangkan variabel Information Quality terhadap Perceived value berpengaruh signifikan. Hasil dari jawaban dari responden yang diteliti rata-rata banyaknya responden merupakan pengguna shopee Shopee dan pengguna yang kebanyakan umur responden adalah berusia 18-25 tahun (Gen Z). | |||||||||
| Uncontrolled Keywords: | Kata Kunci : E-service Quality, Information Quality, Perceived Value Key Word : E-service Quality, Information Quality, Perceived Value | |||||||||
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory |
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| Divisions: | 05-Fakultas Ekonomi dan Bisnis 05-Fakultas Ekonomi dan Bisnis > 61201-Program Sarjana Manajemen |
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| Depositing User: | Anggita Dwi Pratiwi | |||||||||
| Date Deposited: | 27 Mar 2023 14:44 | |||||||||
| Last Modified: | 27 Mar 2023 14:44 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/22925 |
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