SURYADI, SURYADI (2015) STRATEGI PENGEMBANGAN USAHA NATA DE COCO (Studi Kasus di UKM Pelita Kecamatan Warunggunung Kabupaten Lebak Provinsi Banten). S1 thesis, Universitas Sultan Ageng Tirtayasa.

Text 2. STRATEGI PENGEMBANGAN USAHA NATA DE COCO.pdf - Published Version Restricted to Registered users only Download (3MB)

Abstract

ABSTRACK Agro industry is activities as use of the agricultural raw materials designing and provide equipment and services for the activities. One form of that can move agro industry economic development is processing coconut be nata de coco. Nata de coco that is processed using the basis of water coconut fermented with the help of microbes. Research purposes is to identify and analyzing internal and external factors whatever maketh power, weakness odds and threats faced by UKM pelita and recommend how alternative strategy to be applied to UKM pelita in developing retreival nata de coco. Determination reponden research held in purposive (deliberately) is selected based on the effort to UKM pelita, determination respondents possessed the UKM pelita Mr. Asmuni who know about internal and external and employees UKM pelita known in the process of making nata de coco. Analysis of data used in the study is done qualitative and quantitative. The internal factor analysis shows effort ( EFI ) with a total score of 2.58 while external factors effort ( EFE ) with a total of 2.71. On analysis matrix being I-E on cells V which means showed the state of business are at a position guard duty ( hold ) and sustain ( maintain ) and alternative strategy based on the result analysis SWOT of training market penetration or introduction. Keyword: Development strategy, Agro Industry, Nata de coco

Actions (login required)

View Item