tri, REstu Twi Wibowo (2023) PENGARUH TESTIMONI DAN PROMOSI YOUTUBER PADA SOSIAL MEDIA YOUTUBE TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHION PAKAIAN DAN SEPATU DI ECOMMERCE. S1 thesis, UNTIRTA.
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Abstract
THE EFFECT OF YOUTUBER TESTIMONY AND PROMOTION ON YOUTUBE SOCIAL MEDIA ON PURCHASE DECISIONS OF FASHION CLOTHING AND SHOES PRODUCTS IN E-COMMERCE" (Case Study on Youth in Serang City) ABSTRACT This study aims to determine the effect of Youtuber Testimonials and Promotions on Youtube Social Media on Buyers' Decisions for Fashion Clothing and Shoes Products in E-Commerce, So that later it can be used for strategies to improve the economy in the city of Serang. In this study, the authors used a type of quantitative research and correlational research (correlational research). With a sample of 189,960 youth it is 99.94 and is rounded up to 100 youth. This study shows the results: 1) The effect of testimonials on purchasing decisions for Fashion Clothing and Shoes in e-commerce. In this study, researchers found that promotion had a significant positive effect on the purchasing decisions of Serang city youth for clothing and shoe products in e-commerce. 2) The influence of promotions on purchasing decisions for Fashion Clothing and Shoes in e- commerce. In this study the researchers found that promotion had a significant negative effect on the purchasing decisions of Serang city youth for clothing and shoes products in e-commerce. Keywords: Youtube Testimonials and Promotions, Youtube Social Media, Buyers' Decisions for Fashion Products, Shoes in E-Commerce
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | Penelitian ini bertujuan untuk mengetahui Pengaruh Testimoni dan Promosi Youtuber pada Sosial Media Youtube terhadap Keputusan Pembeli Produk Fashion Pakaian dan Sepatu di E-Commerce, sehingga nantinya dapat digunakan untuk strategi dalam meningkatkan perekonomian di kota serang. Dalam penelitian ini, penulis menggunakan penelitian kuantitatif dan penelitian korelasional (corelational research). Dengan sampel untuk 189.960 pemuda adalah 99,94 dan dibulatkan menjadi 100 pemuda. Penelitian ini menunjukan hasil : 1) Pengaruh testimoni terhadap keputusan pembelian fashion pakaian dan Sepatu di E-Commerce. Dalam penelitian ini peneliti menemukan bahwa promosi berpengaruh positif yang signifikan terhadap keputusan pembelian pemuda kota serang terhadap produk pakaian dan sepatu di e-commerce. 2) Pengaruh Promosi terhadap keputusan pembelian fashion pakaian dan sepatu di e-commerce. Dalam penelitian ini peneliti menemukan bahwa promosi berpengaruh negatif yang signifikan terhadap keputusan pembelian pemuda kota serang terhadap produk pakaian dan sepatu di e-commerce. | |||||||||
| Uncontrolled Keywords: | Kata Kunci : Testimoni dan Promosi Youtube, Sosial Media Youtube, Keputusan Pembeli Produk Fashion, Sepatu di E-Commerce Keywords : Youtube Testimonials and Promotions, Youtube Sosial Media, Buyers' Decisions for Fashion Products, Shoes In E-Commerce | |||||||||
| Subjects: | Communication > Science Journalism | |||||||||
| Divisions: | 05-Fakultas Ekonomi dan Bisnis > Program Sarjana Ekonomi Syariah | |||||||||
| Depositing User: | Restu Tri Wibowo Tri | |||||||||
| Date Deposited: | 21 Mar 2023 12:15 | |||||||||
| Last Modified: | 21 Mar 2023 12:15 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/22746 |
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